The pursuit of language standardization research as a mission for true sociolinguists

Abstract Research on language standardization witnessed remarkable progress over the past two decades. Building on the strong foundations laid by Einar Haugen, the scholarly canon on the topic was renewed, while also addressing a number of shortcomings of earlier theory building. As historical sociolinguistics gained momentum, standardization history faced the challenge of including ‘voices from below’ as they appeared in new and socially inclusive corpora of egodocuments from the past centuries. This implied an increased focus on the formerly overlooked role and presence of non-standard varieties, but also on the ideological driving factors behind many standardization efforts. The article makes a case for specific and ongoing attention to the implementation phase of standardization measures, as well as for the study of language conflicts from times past to help prevent imminent geopolitical struggles (or, for worse, to inform our understanding of these conflicts in the near future).