An interview with Madan Bahal, Co-Founder and Managing Director of Adfactors, Co-Chair of Public Relations Organization International (Asia Pacific Region)

In June 2015, Uma Bhushan of the K. J. Somaiya Institute of Management Studies and Research sat down with Madan Bahal, Co-Founder and Managing Director of Adfactors, to discuss the state of public relations practice in India. In this interview, Bahal describes three of the biggest challenges facing the Indian public relations industry. Bahal describes key aspects of the public relations practice in India. He talks about the industry’s potential for tremendous growth, explaining what Indian public relations professionals can do to improve their craft and strengthen their field. Bahal also describes how digital communications are transforming public relations in India. ©Journal of Professional Communication, all rights reserved.