THE STRATEGIC MANAGEMENT MODEL FOR COVID 19 "A RACE AGAINST TIME": EVIDENCE FROM PEOPLE'S REPUBLIC OF CHINA

This article narrates that strategic leadership thinking and quick decision- making ability are vital to minimize the negative impact of COVID 19 on the public health and safety. Current outbreak poses serious need to develop a model for tackling the outbreak. The study also argues that the strategic management process and emergency decision-making provide direction to the leadership efforts in ensuring public health and enable scientific allocation of resources during the COVID 19 pandemic. The study presents the strategic management model of COVID 19 by integrating the strategic management process with emergency decision-making model. The study applies the model on People's Republic of China experience with COVID 19 and finds high applicability of proposed model. Moreover, the study argues that other countries can use proposed model to guard the public health and safety by defeating COVID 19. Deloped strategic management model posses a significant practical implications in the current scenarios, as COVID 19 is posing a threat to human race.