探索千禧一代和千禧一代在智能家居中使用人工智能设备的意图:信任的调节作用

IF 3.5 Q2 BUSINESS Young Consumers Pub Date : 2023-08-22 DOI:10.1108/yc-05-2023-1752
Chee-Hua Chin, W. Wong, T. Cham, Jun-Zhou Thong, Jill Pei-Wah Ling
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引用次数: 0

摘要

本研究旨在探讨人工智能(AI)驱动的智能家居设备如何影响年轻消费者对便利、支持、安全和监控的需求,以及它们促进环境可持续性的能力。本研究还考察了影响用户使用人工智能智能家居设备动机的变量,如感知价值、易用性、社交存在、身份、技术安全性以及信任的调节作用。设计/方法/方法通过在线问卷收集马来西亚沙捞越居民的回答。这项研究旨在调查千禧一代和千禧一代对他们对人工智能设备的信任和采用的看法。本研究采用定量方法,并使用偏最小二乘-结构方程模型分析研究构式之间的关系。本研究发现,感知有用性、易用性和社交存在是智能家居设备的实际和潜在用户的主要动机,特别是在决定他们使用意图和实际使用方面。此外,信任对感知易用性、社交存在、社会身份和在智能家居中使用人工智能设备的意图之间的关系有调节作用。原创性/价值据作者所知,这是研究影响智能技术采用的因素的首批研究之一。这项研究为关键利益相关者制定战略提供了有意义的见解,以加强在砂拉越(Borneo州之一)采用和使用人工智能智能家居设备。此外,本研究对技术接受模型维度、智能技术意图和实际使用之间的关系以及信任的调节作用的研究做出了贡献。
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Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust
Purpose This study aims to investigate how artificial intelligence (AI)-powered smart home devices affect young consumers' requirements for convenience, support, security and monitoring, as well as their ability to advance environmental sustainability. This study also examines the variables that impact users' motivation to use AI-powered smart home devices, such as perceived value, ease of use, social presence, identity, technology security and the moderating impact of trust. Design/methodology/approach The responses from residents of Sarawak, Malaysia, were collected through online questionnaires. This study aimed to examine the perceptions of millennials and zillennials towards their trust and adoption of AI-powered devices. This study used a quantitative approach, and the relationships among the study constructs were analysed using partial least squares - structural equation modelling. Findings The present study found that perceived usefulness, ease of use and social presence were the main motivators among actual and potential users of smart home devices, especially in determining their intentions to use and actual usage. Additionally, there was a moderating effect of trust on the relationship between perceived ease of use, social presence, social identity and intention to use AI-powered devices in smart homes. Originality/value To the best of the authors’ knowledge, this is one of the first studies to examine the factors influencing smart technology adoption. This study provided meaningful insights on the development of strategies for the key stakeholders to enhance the adoption and usage of AI-powered smart home devices in Sarawak, one of the promising Borneo states. Additionally, this study contributed to the growing body of knowledge on the associations between technology acceptance model dimensions, intention and actual usage of smart technology, with the moderating impact of trust.
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来源期刊
Young Consumers
Young Consumers BUSINESS-
CiteScore
5.90
自引率
6.70%
发文量
20
期刊最新文献
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