用旅游市场类型学分析旅游市场

Q2 Social Sciences African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-11-18 DOI:10.48119/toleho.1120164

Yıldırım Yılmaz

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引用次数: 0

摘要

通过对旅游市场的分类，制定相应的策略，是提高旅游收入的重要问题。本研究建立了旅游市场类型学。根据游客的平均日消费、平均停留时间和对目的地旅游收入的贡献，将旅游市场分为8类。使用2018年土耳其旅游数据对旅游市场进行类型学分析。它给出了具体的建议，以哪种战略，以追求每个市场，以最大限度地提高旅游收入，同时控制与旅游业务相关的成本。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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ANALYZING THE TOURIST MARKETS WITH A NEW TOOL: Tourist Market Typology

To develop appropriate strategies through classifying the tourist markets is an important issue to increase the tourism revenue. In this study, a tourist market typology was developed. Tourist markets were divided into eight groups in terms of their average daily expenditures, average length of stay, and their contribution to the tourism revenue of destination. Typology of tourist markets was applied using the Turkish tourism data of 2018. It gives concrete recommendations about which strategy to be pursued for each markets in order to maximize the tourism revenue while controlling the cost that associated with the tourism operations.

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来源期刊

African Journal of Hospitality, Tourism and Leisure Social Sciences-Geography, Planning and Development

CiteScore

2.70

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： AJHTL is a proudly African, independent, privately owned multidisciplinary peer-reviewed journal, not aligned to any institution which is published quarterly. We encourage academic debate and are fully electronic and dedicated to increasing the depth of research across a range of related disciplines with the primary objective of promoting research. New researchers are especially welcome to submit articles to us for consideration. Our articles are read by scholars, students and industry globally. Only authors may submit a paper for review and only original research is considered for publication. Articles that have been either published elsewhere or which are currently considered for publication elsewhere, must not be submitted for reviewing. A journal publication might take from about one month up to one nine months to appear. The reviewing process is competitive with less than 69% of papers considered finally being accepted for publication. Authors must be certain that their paper meets the academic standards of rigorous scholarly research. Authors must have reviewed and cited the critical and recent English references that relate to the research paper. Where other language references are used these must be translated. Articles must be English language edited by authors prior to submission to the journal.