Information behaviour paradox: Understanding perceptions of risk and online behaviour

Human behaviour is complex and demographics are insufficient to understand information behaviour. More nuanced analyses are required to understand the factors that drive action. Focusing on digital archiving and online protection strategies as manifestations of information behaviour, factors that influence perceptions of online risk were investigated. The relationship between perception and behaviour was analyzed by focusing on people’s risk responses and their archival habits. Using Bates’ theory of Information Behaviour, information behaviour paradoxes, what people do versus what they say they would do in online situations, were analyzed. By applying a mixed-method approach to 101 semi-structured interviews, individuals’ self-perceived internet skills and having a third-party negative experience are two key factors that influence perceptions of risk online. A three-part typology of internet users (cautiously optimistic offliners, confident onliners, and utopic onliners) is introduced. Perceptions of online risk have consequences for information behaviour and informs a theoretical modification.