Is it Feasible? Positioning Feasibility Analysis as a Valuable Tool For Assessing a Potential Tourism Development

Abstract

This paper addresses a gap in the pre-start-up literature for tourism developments with a feasibility analysis model. Borrowing from decision-making and planning theories, the model integrates discrete feasibility factors while incorporating the dynamic processes of satisfying organizational objectives including and beyond the immediate financial and marketing objectives. The proposed feasibility analysis model offers a process for making go/no-go decisions on a new tourism development while at the same time leveraging information so new or previously undefined organizational objectives can be met. The result is a generative mechanism model that provides a rationale for both content and process.