Overcoming cultural barriers to international communication: doing business with Japan, Taiwan, and South Korea

J. Gibson, C. W. Blackwell, R. Hodgetts
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Abstract

There are six cultural differences that affect international communications: (1) language, (2) values, (3) interpersonal skills, (4) degree of ethnocentrism, (5) sex roles and (6) decision-making processes. They examine these six differences in the Pacific Rim countries and offer suggestions and guidelines for dealing with each.<>
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克服国际交流中的文化障碍:与日本、台湾和韩国做生意
影响国际交流的文化差异有六种:(1)语言;(2)价值观;(3)人际交往能力;(4)民族中心主义程度;(5)性别角色;(6)决策过程。他们研究了环太平洋国家的这六种差异,并提出了应对每种差异的建议和指导方针。
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