Micro Video: An Effective Way to Strengthen Campus Culture Promotion

Abstract

Under the new media era, micro video is an innovative force for campus culture propaganda. Micro-video can be effectively integrated into the campus culture propaganda and construction, and subtly play the role of moral education. However, the application of micro video requires effective guidance to play a positive function, otherwise it is counterproductive. This article will focus on how to make micro-videos an effective way to strengthen campus culture propaganda based on its artistic form and characteristics, from its application development, public opinion guidance and platform mining.