{"title":"Distribution of the Library's Product: The Need for Innovation","authors":"D. E. Weingand","doi":"10.1300/J111V04N04_06","DOIUrl":null,"url":null,"abstract":"Dans le contexte de l'evolution rapide de l'industrie de l'information, on montre la necessite pour les bibliotheques d'integrer dans leurs methodes les techniques modernes de diffusion commerciale","PeriodicalId":104663,"journal":{"name":"Marketing and the Library","volume":"34 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1984-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing and the Library","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J111V04N04_06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 5
Abstract
Dans le contexte de l'evolution rapide de l'industrie de l'information, on montre la necessite pour les bibliotheques d'integrer dans leurs methodes les techniques modernes de diffusion commerciale
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