Pub Date : 2021-06-12DOI: 10.4135/9781452229669.n2037
T. Levitt
The railroads did not stop growing because the need for passenger and freight transportation declined. That grew. The railroads are in trouble today not because the need was filled by others (cars, trucks, airplanes, even telephones), but because it was not filled by the railroads themselves. They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry wrong was because they were railroad-oriented instead of transportation-oriented; they were product-oriented instead of customer-oriented.
{"title":"Marketing Myopia","authors":"T. Levitt","doi":"10.4135/9781452229669.n2037","DOIUrl":"https://doi.org/10.4135/9781452229669.n2037","url":null,"abstract":"The railroads did not stop growing because the need for passenger and freight transportation declined. That grew. The railroads are in trouble today not because the need was filled by others (cars, trucks, airplanes, even telephones), but because it was not filled by the railroads themselves. They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry wrong was because they were railroad-oriented instead of transportation-oriented; they were product-oriented instead of customer-oriented.","PeriodicalId":104663,"journal":{"name":"Marketing and the Library","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122634798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Library Market Segmentation: An Effective Approach for Meeting Client Needs","authors":"A. J. Matthews","doi":"10.4324/9781315860145-2","DOIUrl":"https://doi.org/10.4324/9781315860145-2","url":null,"abstract":"","PeriodicalId":104663,"journal":{"name":"Marketing and the Library","volume":"26 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133424630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Planification a long terme des bibliotheques et tendances de leur evolution en fonction des changements techniques et sociaux
图书馆的长期规划及其随着技术和社会变化而发展的趋势
{"title":"Megatrend Marketing: Creating the Library's Future","authors":"B. Conroy","doi":"10.1300/J111V04N04_03","DOIUrl":"https://doi.org/10.1300/J111V04N04_03","url":null,"abstract":"Planification a long terme des bibliotheques et tendances de leur evolution en fonction des changements techniques et sociaux","PeriodicalId":104663,"journal":{"name":"Marketing and the Library","volume":"204 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1984-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123957839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dans le contexte de l'evolution rapide de l'industrie de l'information, on montre la necessite pour les bibliotheques d'integrer dans leurs methodes les techniques modernes de diffusion commerciale
在信息工业迅速发展的背景下，图书馆有必要将现代商业传播技术纳入其方法。
{"title":"Distribution of the Library's Product: The Need for Innovation","authors":"D. E. Weingand","doi":"10.1300/J111V04N04_06","DOIUrl":"https://doi.org/10.1300/J111V04N04_06","url":null,"abstract":"Dans le contexte de l'evolution rapide de l'industrie de l'information, on montre la necessite pour les bibliotheques d'integrer dans leurs methodes les techniques modernes de diffusion commerciale","PeriodicalId":104663,"journal":{"name":"Marketing and the Library","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1984-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115142800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Etude du developpement des techniques commerciales dans le cadre de la gestion des bibliotheques suivie de deux etudes de cas (mises en œuvre reussies de ces techniques par deux bibliotheques publiques americaines)
在图书馆管理的背景下研究商业技术的发展，然后是两个案例研究(这些技术由两家美国公共图书馆成功实施)
{"title":"The ABCs of Implementing Library Marketing","authors":"A. Dragon","doi":"10.1300/J111V04N04_05","DOIUrl":"https://doi.org/10.1300/J111V04N04_05","url":null,"abstract":"Etude du developpement des techniques commerciales dans le cadre de la gestion des bibliotheques suivie de deux etudes de cas (mises en œuvre reussies de ces techniques par deux bibliotheques publiques americaines)","PeriodicalId":104663,"journal":{"name":"Marketing and the Library","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1984-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123694369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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