The Development and Testing of Technology Acceptance Models for Consumers towards the Intention to Use E-Wallet

Abstract

Acceptance of technology for consumers is still an interesting part to be investigated to date. Although the Technology Acceptance Model (TAM) has been widely referred by researchers from various sciences, there are still weaknesses that can be investigated, including not fully answering the problems related to cognitive and affective factors in understanding consumer behavior. The purpose of this study is to develop and test an integrated model to determine the intention of consumers to use technology. The object used is the go-pay application as e-Wallet-based Electronic Money which is one of the relatively new technology products as an alternative means of payment or transaction and is part of the National NonCash Movement by the government of the Republic of Indonesia. Modeling in this study, integrating the TAM model by involving affective factors namely Pleasure, Arousal, and Dominance (PAD) theory, and prior experience variables as a direct effect on perceived usefulness and attitude toward usage, then its effect on adoption intention. The sample in this study is millennial age people who have known go-pay in areas of East Java with a total sample of 270 respondents. Collecting data through questionnaires using a Likert scale with analysis techniques using Partial Least Square (PLS). The results of this study indicate that Perceived Usefulness, Perceived Easy of Use, Pleasure, and Arousal have a positive effect on attitude and intention to use gopay, while Prior Experience supports perceived usefulness, but does not support attitude, neither does Dominance support the attitude of using gopay. Keywords—technology acceptance model; consumer acceptance technology; pleasure; arousal; domination; prior experience