Pub Date : 2019-07-01DOI: 10.2991/ICIIR-18.2019.15
Febrina Hambalah
The formal establishment of ASEAN Economic Community in 2015 has marked a distinctive change of how business runs in the region. Within free movements of goods, services, and investments, as well as freer flow of capital and skills, The Micro Small and Medium Enterprises in Surabaya, are forced to adjusting itself in order to survive the competition. One of the challenges in the adjustment is the intercultural business communication. The Micro Small and Medium Entreprises in Surabaya have to equip themselves with soft skills needed to be able to market their products and services abroad. Of course this could not be done solely, a lot of sectors should be contributing in making this goal achieved. This paper aims to identify which sectors could contribute in improving the intercultural business communication skills needed for Micro Small and Medium Entreprises in Surabaya. Based on qualitative data collected, we concluded that the government, private sector, higher education, and civil society could contribute more in improving the intercultural business communication skills for Micro Small and Medium Entreprises in Surabaya under Quadruple Helix Model. Keywords—intercultural business communication; international entrepreneurship; MSMEs; quadruple helix model
{"title":"Intercultural Business Communication for Micro, Small and Medium Enterprises in Surabaya towards Global Market","authors":"Febrina Hambalah","doi":"10.2991/ICIIR-18.2019.15","DOIUrl":"https://doi.org/10.2991/ICIIR-18.2019.15","url":null,"abstract":"The formal establishment of ASEAN Economic Community in 2015 has marked a distinctive change of how business runs in the region. Within free movements of goods, services, and investments, as well as freer flow of capital and skills, The Micro Small and Medium Enterprises in Surabaya, are forced to adjusting itself in order to survive the competition. One of the challenges in the adjustment is the intercultural business communication. The Micro Small and Medium Entreprises in Surabaya have to equip themselves with soft skills needed to be able to market their products and services abroad. Of course this could not be done solely, a lot of sectors should be contributing in making this goal achieved. This paper aims to identify which sectors could contribute in improving the intercultural business communication skills needed for Micro Small and Medium Entreprises in Surabaya. Based on qualitative data collected, we concluded that the government, private sector, higher education, and civil society could contribute more in improving the intercultural business communication skills for Micro Small and Medium Entreprises in Surabaya under Quadruple Helix Model. Keywords—intercultural business communication; international entrepreneurship; MSMEs; quadruple helix model","PeriodicalId":426657,"journal":{"name":"Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127410021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-01DOI: 10.2991/ICIIR-18.2019.11
Sugeng Purwanto, S. Hartini, G. Premananto
Acceptance of technology for consumers is still an interesting part to be investigated to date. Although the Technology Acceptance Model (TAM) has been widely referred by researchers from various sciences, there are still weaknesses that can be investigated, including not fully answering the problems related to cognitive and affective factors in understanding consumer behavior. The purpose of this study is to develop and test an integrated model to determine the intention of consumers to use technology. The object used is the go-pay application as e-Wallet-based Electronic Money which is one of the relatively new technology products as an alternative means of payment or transaction and is part of the National NonCash Movement by the government of the Republic of Indonesia. Modeling in this study, integrating the TAM model by involving affective factors namely Pleasure, Arousal, and Dominance (PAD) theory, and prior experience variables as a direct effect on perceived usefulness and attitude toward usage, then its effect on adoption intention. The sample in this study is millennial age people who have known go-pay in areas of East Java with a total sample of 270 respondents. Collecting data through questionnaires using a Likert scale with analysis techniques using Partial Least Square (PLS). The results of this study indicate that Perceived Usefulness, Perceived Easy of Use, Pleasure, and Arousal have a positive effect on attitude and intention to use gopay, while Prior Experience supports perceived usefulness, but does not support attitude, neither does Dominance support the attitude of using gopay. Keywords—technology acceptance model; consumer acceptance technology; pleasure; arousal; domination; prior experience
{"title":"The Development and Testing of Technology Acceptance Models for Consumers towards the Intention to Use E-Wallet","authors":"Sugeng Purwanto, S. Hartini, G. Premananto","doi":"10.2991/ICIIR-18.2019.11","DOIUrl":"https://doi.org/10.2991/ICIIR-18.2019.11","url":null,"abstract":"Acceptance of technology for consumers is still an interesting part to be investigated to date. Although the Technology Acceptance Model (TAM) has been widely referred by researchers from various sciences, there are still weaknesses that can be investigated, including not fully answering the problems related to cognitive and affective factors in understanding consumer behavior. The purpose of this study is to develop and test an integrated model to determine the intention of consumers to use technology. The object used is the go-pay application as e-Wallet-based Electronic Money which is one of the relatively new technology products as an alternative means of payment or transaction and is part of the National NonCash Movement by the government of the Republic of Indonesia. Modeling in this study, integrating the TAM model by involving affective factors namely Pleasure, Arousal, and Dominance (PAD) theory, and prior experience variables as a direct effect on perceived usefulness and attitude toward usage, then its effect on adoption intention. The sample in this study is millennial age people who have known go-pay in areas of East Java with a total sample of 270 respondents. Collecting data through questionnaires using a Likert scale with analysis techniques using Partial Least Square (PLS). The results of this study indicate that Perceived Usefulness, Perceived Easy of Use, Pleasure, and Arousal have a positive effect on attitude and intention to use gopay, while Prior Experience supports perceived usefulness, but does not support attitude, neither does Dominance support the attitude of using gopay. Keywords—technology acceptance model; consumer acceptance technology; pleasure; arousal; domination; prior experience","PeriodicalId":426657,"journal":{"name":"Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115189567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-01DOI: 10.2991/ICIIR-18.2019.25
Lestari Lestari, Kristiningsih Kristiningsih, W. Herawati
The purpose of this study was determined the characteristics of batik consumers in East Java that would be useful in determining the strategy of market segmentation and targeting of batik products. In this study consumers could be segmented on the basis of several things, among others, based on their motivation in purchasing, personality and lifestyle. The type of research used was descriptive research, with data collection techniques was using questionnaires and distributed to batik customers in East Java in four research areas namely Sidoarjo, Bangkalan Madura, Tuban, Lamongan and Surabaya as batik centers of East Java. The sampling method was mixed between Purposive sampling and area sampling. While the data analysis technique used in this study was K Means cluster analysis. The result of the research showed that batik respondents of East Java were divided into 4 clusters in which the highest number was cluster 1 which had the following characteristics. So the batik marketer should considered the characteristics for the target market and did the right strategy for handling this cluster. Keywords—segmentation; targeting; motivation; personality; lifestyle; cluster analysis
{"title":"Analysis of the Characteristics of Potential Consumer Based on Motivation, Personality and Lifestyle of East Java Batik Consumer","authors":"Lestari Lestari, Kristiningsih Kristiningsih, W. Herawati","doi":"10.2991/ICIIR-18.2019.25","DOIUrl":"https://doi.org/10.2991/ICIIR-18.2019.25","url":null,"abstract":"The purpose of this study was determined the characteristics of batik consumers in East Java that would be useful in determining the strategy of market segmentation and targeting of batik products. In this study consumers could be segmented on the basis of several things, among others, based on their motivation in purchasing, personality and lifestyle. The type of research used was descriptive research, with data collection techniques was using questionnaires and distributed to batik customers in East Java in four research areas namely Sidoarjo, Bangkalan Madura, Tuban, Lamongan and Surabaya as batik centers of East Java. The sampling method was mixed between Purposive sampling and area sampling. While the data analysis technique used in this study was K Means cluster analysis. The result of the research showed that batik respondents of East Java were divided into 4 clusters in which the highest number was cluster 1 which had the following characteristics. So the batik marketer should considered the characteristics for the target market and did the right strategy for handling this cluster. Keywords—segmentation; targeting; motivation; personality; lifestyle; cluster analysis","PeriodicalId":426657,"journal":{"name":"Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126661935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-01DOI: 10.2991/ICIIR-18.2019.32
Ni Putu Suci Meinarni, Emmy Febriani Thalib
Human Rights become an integral part in the various interactions that occur in cyberspace. Interaction between users of the virtual world is a distance interaction which is not necessarily meet in person. This can lead to potential lies or even the use of one's identity. Utilization of the intended identity is, using the identity of others with economic motives or certain crime motives. The principle of "The Right to be Let's Alone" is interesting in this study. Discussing issues that occur in cyberspace related to social phenomena related to privacy done through case studies of several phenomena contained on the internet and mapping the problem and conduct assessments with relevant legislation. Patterns of disturbance to human rights have similarities with one another, which in essence is the disruption of one's comfort in the virtual world. The cause of the above problems arises because, firstly, the lack of understanding that everyone has the right to privacy, the second actually happens the opposite, they are very upholding freedom of expression so as to forget there are other rights (person) is disturbed, and the third is the interest factor. E.g.: economic interests, spamming in the social media as a marketing purpose, etc. Keywords—privacy; human rights; cyber law
{"title":"Privacy Related to Cyber Space Activities","authors":"Ni Putu Suci Meinarni, Emmy Febriani Thalib","doi":"10.2991/ICIIR-18.2019.32","DOIUrl":"https://doi.org/10.2991/ICIIR-18.2019.32","url":null,"abstract":"Human Rights become an integral part in the various interactions that occur in cyberspace. Interaction between users of the virtual world is a distance interaction which is not necessarily meet in person. This can lead to potential lies or even the use of one's identity. Utilization of the intended identity is, using the identity of others with economic motives or certain crime motives. The principle of \"The Right to be Let's Alone\" is interesting in this study. Discussing issues that occur in cyberspace related to social phenomena related to privacy done through case studies of several phenomena contained on the internet and mapping the problem and conduct assessments with relevant legislation. Patterns of disturbance to human rights have similarities with one another, which in essence is the disruption of one's comfort in the virtual world. The cause of the above problems arises because, firstly, the lack of understanding that everyone has the right to privacy, the second actually happens the opposite, they are very upholding freedom of expression so as to forget there are other rights (person) is disturbed, and the third is the interest factor. E.g.: economic interests, spamming in the social media as a marketing purpose, etc. Keywords—privacy; human rights; cyber law","PeriodicalId":426657,"journal":{"name":"Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science","volume":"33 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131671900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-01DOI: 10.2991/ICIIR-18.2019.17
H. Herman
{"title":"Consumer Behaviour at Fish Product Centre Sentra Ikan Bulak Surabaya","authors":"H. Herman","doi":"10.2991/ICIIR-18.2019.17","DOIUrl":"https://doi.org/10.2991/ICIIR-18.2019.17","url":null,"abstract":"","PeriodicalId":426657,"journal":{"name":"Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science","volume":"438 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132256274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-01DOI: 10.2991/ICIIR-18.2019.24
Koesriwulandari Koesriwulandari, N. Wisnujati, D. P. Yudho
{"title":"Trading House Agency as Alternative Potential Marketing of Agricultural Products in Sidoarjo District East Java","authors":"Koesriwulandari Koesriwulandari, N. Wisnujati, D. P. Yudho","doi":"10.2991/ICIIR-18.2019.24","DOIUrl":"https://doi.org/10.2991/ICIIR-18.2019.24","url":null,"abstract":"","PeriodicalId":426657,"journal":{"name":"Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science","volume":"297 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125753955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-01DOI: 10.2991/ICIIR-18.2019.19
I Made Marthana Yusa
{"title":"Dunia Sekar Branding Development through 2D Animation Illustrated Song","authors":"I Made Marthana Yusa","doi":"10.2991/ICIIR-18.2019.19","DOIUrl":"https://doi.org/10.2991/ICIIR-18.2019.19","url":null,"abstract":"","PeriodicalId":426657,"journal":{"name":"Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125033197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-01DOI: 10.2991/ICIIR-18.2019.21
Untung Lasiyono
This research is to test and analyze Intellectual Capital in influencing the Company's Sustainability through the Practice of Management Accounting and Corporate Performance in Agro-industry-based companies in East Java. The population of this research is Agroindustry companies in East Java, while the sample of this study is 135 Agroindustry companies which are taken by proportional random sampling, with respondents of company level managers. Data collection uses questionnaires, while data analysis uses Structural Equation Modeling (SEM). The results of testing and analysis show that: Intellectual Capital has no significant effect on Management Accounting Practices; Intellectual Capital has a significant effect on Corporate Performance ; Intellectual Capital has a significant effect on Corporate Sustainability ; then Management Accounting Practices have a significant effect on Corporate Performance ; Management Accounting Practices have a significant effect on Corporate Sustainability ; and Corporate Performance has a significant effect on Corporate Sustainability . No proof of Intellectual Capital has an effect on Management Accounting Practices because management accounting practices are more strongly influenced by the Professional Ethics of Accountants. Based on the results of the investigation to examine the role of endogenous mediation variables, it is known that the seventh hypothesis (H7) about the influence of independent variables (intellectual capital) on the mediating variable (management accounting practice) is not significant, it can be said that the management accounting practice variable is not a mediating variable in the relationship intellectual capital, management accounting practices and corporate performance. Thus H7 states that: Management accounting practices mediate the relationship between intellectual capital and corporate performance, significantly rejected. The eighth hypothesis (H8) is known that the influence of independent variables (intellectual capital) on the mediating variable (management accounting practice) is not significant, it can be said that the variable of management accounting practices is not a mediating variable in the relationship of intellectual capital, management accounting practices and corporate sustainability. Thus H8 states that: Management accounting practices mediate the relationship between intellectual capital and corporate sustainability, significantly rejected. The ninth hypothesis (H9), tenth (H10) and eleventh hypothesis (H11) can be seen that management accounting practices have a significant effect on corporate performance, corporate performance has a significant effect on corporate sustainability, indirect influence 0.267 is smaller than direct influence 0.383, it can be said that corporate performance as a mediating variable part (partial mediation). Hypothesis 9 (H9) which states that: Corporate performance mediates the relationship between intellectual capital and corporate sustai
{"title":"The Influence of Intellectual Capital on Corporate Sustainability through Management Accounting Practices and Corporate Performance Companies of Agroindustry Based in East Jawa","authors":"Untung Lasiyono","doi":"10.2991/ICIIR-18.2019.21","DOIUrl":"https://doi.org/10.2991/ICIIR-18.2019.21","url":null,"abstract":"This research is to test and analyze Intellectual Capital in influencing the Company's Sustainability through the Practice of Management Accounting and Corporate Performance in Agro-industry-based companies in East Java. The population of this research is Agroindustry companies in East Java, while the sample of this study is 135 Agroindustry companies which are taken by proportional random sampling, with respondents of company level managers. Data collection uses questionnaires, while data analysis uses Structural Equation Modeling (SEM). The results of testing and analysis show that: Intellectual Capital has no significant effect on Management Accounting Practices; Intellectual Capital has a significant effect on Corporate Performance ; Intellectual Capital has a significant effect on Corporate Sustainability ; then Management Accounting Practices have a significant effect on Corporate Performance ; Management Accounting Practices have a significant effect on Corporate Sustainability ; and Corporate Performance has a significant effect on Corporate Sustainability . No proof of Intellectual Capital has an effect on Management Accounting Practices because management accounting practices are more strongly influenced by the Professional Ethics of Accountants. Based on the results of the investigation to examine the role of endogenous mediation variables, it is known that the seventh hypothesis (H7) about the influence of independent variables (intellectual capital) on the mediating variable (management accounting practice) is not significant, it can be said that the management accounting practice variable is not a mediating variable in the relationship intellectual capital, management accounting practices and corporate performance. Thus H7 states that: Management accounting practices mediate the relationship between intellectual capital and corporate performance, significantly rejected. The eighth hypothesis (H8) is known that the influence of independent variables (intellectual capital) on the mediating variable (management accounting practice) is not significant, it can be said that the variable of management accounting practices is not a mediating variable in the relationship of intellectual capital, management accounting practices and corporate sustainability. Thus H8 states that: Management accounting practices mediate the relationship between intellectual capital and corporate sustainability, significantly rejected. The ninth hypothesis (H9), tenth (H10) and eleventh hypothesis (H11) can be seen that management accounting practices have a significant effect on corporate performance, corporate performance has a significant effect on corporate sustainability, indirect influence 0.267 is smaller than direct influence 0.383, it can be said that corporate performance as a mediating variable part (partial mediation). Hypothesis 9 (H9) which states that: Corporate performance mediates the relationship between intellectual capital and corporate sustai","PeriodicalId":426657,"journal":{"name":"Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128336918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-01DOI: 10.2991/ICIIR-18.2019.22
I. B. Dharmika, Euis Dewi Yuliana, I. B. Wirawan, I. W. Subrata
The place where Hindus take holy water for religious purposes is often referred to as the Patirthan Temple. Of the many Patirthan temples in Bali, the Patirthan Tirta Empul Temple is allegedly built during the reign of Bali Kuno Sri Candra Bhaya Singha Warmadewa who issued the Manukraya inscription on 882 saka (960M) and stated that the King inaugurated two springs called 'tirtha in the water'. Pragmatic, commodification is a phenomenon that is developing today, everything can be sold and traded to get money, with all the needs can be met. With money all new needs created by that need (consumerism) can be bought, to increase the social status symbol. In the current era of globalization, Patirthan Temple is dominated by activities that bring money compared to religious activities that have been given a place of the past. Shifting the way people think from spiritual to material becomes more real, the reality has shown that cultural capital has turned into economic capital. This research solves some of the problems outlined as follows: Why is there a transformation from cultural capital to economic capital? Are there any implications for the lives of these people? Theoretical orientation of research uses a cultural study approach through the theory of commodification, deconstruction. The method used in this research is qualitative method, qualitative descriptive and interpretive data analysis. This study found that cultural capital that has been transformed into economic capital is very clearly witnessed at the Patirthan Tirta Empul Temple arena. Based on the value study that Patirthan can be divided into three, namely, religious values, pragmatic values, and socio-economic values. The three components interact and compete with each other, but today pragmatic values and socio-economic values are more prominent
印度教徒为了宗教目的而饮用圣水的地方通常被称为帕蒂坦神庙。在巴厘岛的许多帕提坦神庙中，帕提坦提塔恩普尔神庙据称是在巴厘岛Kuno Sri Candra Bhaya Singha Warmadewa统治期间建造的，他在882 saka (960M)上发布了Manukraya铭文，并声明国王为两个称为“水中的提尔塔”的泉揭幕。务实，商品化是今天正在发展的一种现象，一切都可以出售和交易来获得金钱，所有的需求都可以得到满足。有了钱，所有由这种需求(消费主义)产生的新需求都可以被购买，以增加社会地位的象征。在全球化的今天，与过去的宗教活动相比，派提坦寺以赚钱活动为主。人们的思维方式从精神转向物质变得更加真实，现实表明文化资本已经转变为经济资本。本研究解决了以下几个问题:为什么会出现文化资本向经济资本的转变?这对这些人的生活有什么影响吗?研究的理论取向采用文化研究的方法，通过理论的商品化、解构。本研究使用的方法是定性方法，定性描述和解释数据分析。本研究发现，文化资本转化为经济资本的现象在帕提坦提尔塔恩普尔寺舞台上表现得非常明显。根据价值观的研究，帕蒂坦可以分为三个方面，即宗教价值观、实用价值观和社会经济价值观。这三者相互作用、相互竞争，但在今天，实用价值和社会经济价值更为突出
{"title":"Transformation of Cultural Capital to Economic Capital: Review of Patirthan Tirtha Empul Tampaksiring, Bali","authors":"I. B. Dharmika, Euis Dewi Yuliana, I. B. Wirawan, I. W. Subrata","doi":"10.2991/ICIIR-18.2019.22","DOIUrl":"https://doi.org/10.2991/ICIIR-18.2019.22","url":null,"abstract":"The place where Hindus take holy water for religious purposes is often referred to as the Patirthan Temple. Of the many Patirthan temples in Bali, the Patirthan Tirta Empul Temple is allegedly built during the reign of Bali Kuno Sri Candra Bhaya Singha Warmadewa who issued the Manukraya inscription on 882 saka (960M) and stated that the King inaugurated two springs called 'tirtha in the water'. Pragmatic, commodification is a phenomenon that is developing today, everything can be sold and traded to get money, with all the needs can be met. With money all new needs created by that need (consumerism) can be bought, to increase the social status symbol. In the current era of globalization, Patirthan Temple is dominated by activities that bring money compared to religious activities that have been given a place of the past. Shifting the way people think from spiritual to material becomes more real, the reality has shown that cultural capital has turned into economic capital. This research solves some of the problems outlined as follows: Why is there a transformation from cultural capital to economic capital? Are there any implications for the lives of these people? Theoretical orientation of research uses a cultural study approach through the theory of commodification, deconstruction. The method used in this research is qualitative method, qualitative descriptive and interpretive data analysis. This study found that cultural capital that has been transformed into economic capital is very clearly witnessed at the Patirthan Tirta Empul Temple arena. Based on the value study that Patirthan can be divided into three, namely, religious values, pragmatic values, and socio-economic values. The three components interact and compete with each other, but today pragmatic values and socio-economic values are more prominent","PeriodicalId":426657,"journal":{"name":"Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129315230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Increasing the role of the community in the development of productive economic enterprises must be part of efforts to advance the village in the context of rural entrepreneurship. With the demographic conditions of the village must be interpreted as a strength, the potential for innovation in how to build the village by pioneering the village "Eduwisata". The lack of success of village economic activities can occur because the community groups have not been involved comprehensively in every process of regional development, development and utilization of available resources in the region. Tourism villages are one potential that can be used as an alternative source of income for the community and will create the potential for the development of other productive economic enterprises. The implementation method of the activity explains the solutions offered to overcome the problems which include the management activities of this marketable productive business community by making improvements to the business marketing management process, among others in terms of: 1) Developing a marketing strategy that can be used to start the stages of marketing the designed tourism; 2) Strengthening understanding of digital marketing as an effort to support marketing strategies compiled in point 1; and Conduct training and assistance to partners to strengthen knowledge of tourism marketing so that tourist destinations become marketable. The results show the achievement of this community service activity with the strengthening of marketing management, specifically the strategy to market eduagrowisata products: 1) Knowledge and understanding of participants in marketing management, especially marketing strategies for business, proven that participants have strong motivation and how to manage themselves (management self) in successful / failed management in business; 2) Participants have been able to make market segmentation on the products offered; 3) The target of the business established by the village is also known, and; 4) The ideas positioning (positioning) the products have been understandable, especially alternative positioning proposed "traveled and charity" and "tourist begoan". Keywords—marketing acces; supporting management; productive economic business
{"title":"Strengthening Marketing Access in Supporting the Management of Productive Economic Business in the Village Community of Sambipondok Sidayu Gresik","authors":"Sukaris Sukaris, Budiyonos Budiyonos, Alkusani Alkusani","doi":"10.2991/ICIIR-18.2019.37","DOIUrl":"https://doi.org/10.2991/ICIIR-18.2019.37","url":null,"abstract":"Increasing the role of the community in the development of productive economic enterprises must be part of efforts to advance the village in the context of rural entrepreneurship. With the demographic conditions of the village must be interpreted as a strength, the potential for innovation in how to build the village by pioneering the village \"Eduwisata\". The lack of success of village economic activities can occur because the community groups have not been involved comprehensively in every process of regional development, development and utilization of available resources in the region. Tourism villages are one potential that can be used as an alternative source of income for the community and will create the potential for the development of other productive economic enterprises. The implementation method of the activity explains the solutions offered to overcome the problems which include the management activities of this marketable productive business community by making improvements to the business marketing management process, among others in terms of: 1) Developing a marketing strategy that can be used to start the stages of marketing the designed tourism; 2) Strengthening understanding of digital marketing as an effort to support marketing strategies compiled in point 1; and Conduct training and assistance to partners to strengthen knowledge of tourism marketing so that tourist destinations become marketable. The results show the achievement of this community service activity with the strengthening of marketing management, specifically the strategy to market eduagrowisata products: 1) Knowledge and understanding of participants in marketing management, especially marketing strategies for business, proven that participants have strong motivation and how to manage themselves (management self) in successful / failed management in business; 2) Participants have been able to make market segmentation on the products offered; 3) The target of the business established by the village is also known, and; 4) The ideas positioning (positioning) the products have been understandable, especially alternative positioning proposed \"traveled and charity\" and \"tourist begoan\". Keywords—marketing acces; supporting management; productive economic business","PeriodicalId":426657,"journal":{"name":"Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116727012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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