Strengthening Marketing Access in Supporting the Management of Productive Economic Business in the Village Community of Sambipondok Sidayu Gresik

Abstract

Increasing the role of the community in the development of productive economic enterprises must be part of efforts to advance the village in the context of rural entrepreneurship. With the demographic conditions of the village must be interpreted as a strength, the potential for innovation in how to build the village by pioneering the village "Eduwisata". The lack of success of village economic activities can occur because the community groups have not been involved comprehensively in every process of regional development, development and utilization of available resources in the region. Tourism villages are one potential that can be used as an alternative source of income for the community and will create the potential for the development of other productive economic enterprises. The implementation method of the activity explains the solutions offered to overcome the problems which include the management activities of this marketable productive business community by making improvements to the business marketing management process, among others in terms of: 1) Developing a marketing strategy that can be used to start the stages of marketing the designed tourism; 2) Strengthening understanding of digital marketing as an effort to support marketing strategies compiled in point 1; and Conduct training and assistance to partners to strengthen knowledge of tourism marketing so that tourist destinations become marketable. The results show the achievement of this community service activity with the strengthening of marketing management, specifically the strategy to market eduagrowisata products: 1) Knowledge and understanding of participants in marketing management, especially marketing strategies for business, proven that participants have strong motivation and how to manage themselves (management self) in successful / failed management in business; 2) Participants have been able to make market segmentation on the products offered; 3) The target of the business established by the village is also known, and; 4) The ideas positioning (positioning) the products have been understandable, especially alternative positioning proposed "traveled and charity" and "tourist begoan". Keywords—marketing acces; supporting management; productive economic business