{"title":"Research on components of consumer perceived risk","authors":"Haixia Gao","doi":"10.1109/IEMC.2006.4279880","DOIUrl":null,"url":null,"abstract":"Consumer often weighs perceived benefit against perceived risk when making purchase decision. Most former studies pay attention to increasing consumer's perceived benefit. The study concerning reducing perceived risk is very lacking. Identifying and facing perceived risk is an important approach to break down buying resistance. The study brings forward a suit of method and process explore components of perceived risk.","PeriodicalId":153115,"journal":{"name":"2006 IEEE International Engineering Management Conference","volume":"94 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2006-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2006 IEEE International Engineering Management Conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IEMC.2006.4279880","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Consumer often weighs perceived benefit against perceived risk when making purchase decision. Most former studies pay attention to increasing consumer's perceived benefit. The study concerning reducing perceived risk is very lacking. Identifying and facing perceived risk is an important approach to break down buying resistance. The study brings forward a suit of method and process explore components of perceived risk.
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