{"title":"Competency Model-Based Improvement of Marketing Training Process Design","authors":"Xiaoyu Chen, Pengfei Jiang","doi":"10.2991/SEIEM-18.2019.56","DOIUrl":null,"url":null,"abstract":"Based on competency theory, this paper sets out to analyze the general characteristics of the types of competency which students majoring in marketing should possess. It then puts forward suggestions for improving the four aspects of training arrangement, hardware and software configuration, training format, and training process control and assessment of market training process design, with a view to better enhancing students' competency. Keywords—marketing; training; competency","PeriodicalId":272571,"journal":{"name":"Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)","volume":"233 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/SEIEM-18.2019.56","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Based on competency theory, this paper sets out to analyze the general characteristics of the types of competency which students majoring in marketing should possess. It then puts forward suggestions for improving the four aspects of training arrangement, hardware and software configuration, training format, and training process control and assessment of market training process design, with a view to better enhancing students' competency. Keywords—marketing; training; competency
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