Research on the Digital Development of Tourism Products in Gannan Tibetan Autonomous Prefecture of Gansu Province under the Background of Rural Revitalization

Abstract

: With the rapid development of the Internet, people's lifestyles, consumption patterns, and entertainment methods have undergone significant changes, which have put forward higher requirements for tourism products and services. Digital transformation is an effective means of tourism product innovation and service upgrading, an important way to improve the quality of tourism products, and a powerful starting point to promote high-quality development of tourism. This article takes Gannan Tibetan Autonomous Prefecture as the research object, and through methods such as on-site research and case analysis, understands the overview of tourism resources and the current status of digital construction in Gannan Tibetan Autonomous Prefecture. It analyzes the impact of digitization on tourism product innovation, service upgrading, and other aspects, and proposes corresponding policy recommendations. By analyzing the current situation of tourism resources and digital construction in Gannan Tibetan Autonomous Prefecture, this paper puts forward specific suggestions on how to promote the Digital transformation of tourism products in Gannan Tibetan Autonomous Prefecture.