Research on the Brand Building of Jilin Province Ice and Snow Sports Equipment Industry under the Background of All-for-one Tourism

Abstract

: The successful holding of the Beijing 2022 Winter Olympics provides a better development opportunity for building a regional brand of the snow and ice sports equipment industry in Jilin province. With natural snow and ice resources and a good snow and ice industry foundation, it is possible for Jilin province to build a regional brand of the snow and ice sports equipment industry with regional characteristics and to enhance the regional competitiveness of Jilin province, thereby accelerating the transformation of economic growth mode as well as the transformation and development of the regional economy. Through analyzing the influencing factors of regional brand building of Jilin province ice and snow sports equipment industry under the background of all-for-one tourism and through comparing and analyzing the model with the successful cases of domestic typical regional industry brand building, this paper proposed the construction strategy of Jilin province ice and snow sports equipment industry brand.