Susetyowati Sofia, Nafisah Nur Zafitri Ashar, Agilistya Rahayu
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引用次数: 0
Abstract
This study aims to determine how much influence Marketing Relationships and Customer Value have on Customer Loyalty. The method used in this research is the correlation method with a quantitative approach. The population in this study were customers of Indihome PT.Telkom Indonesia in Sorong City in March 2022, totaling 326 people. Sampling technique using random sampling method. The results of the study are 1), there is an influence of Relationship Marketing on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City 2) there is an influence of Customer Value on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City, 3) there is an effect of Relationship Marketing and Customer Value on Indihome Customer Loyalty PT. Telkom Indonesia, Sorong City
本研究旨在确定行销关系和顾客价值对顾客忠诚的影响程度。本研究采用的方法是定量的相关法。本研究的人口是2022年3月Indihome PT.Telkom Indonesia在索隆市的客户，共计326人。抽样技术采用随机抽样方法。研究结果表明:1)关系营销对印度客户忠诚PT.Telkom Indonesia Sorong City有影响;2)客户价值对印度客户忠诚PT.Telkom Indonesia Sorong City有影响;3)关系营销和客户价值对印度客户忠诚PT.Telkom Indonesia Sorong City有影响
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