Pub Date : 2023-02-28DOI: 10.46772/jecma.v5i1.1093
Muhamad Agus Teguh Herlambang
The application of an effective work discipline leadership style in managing human resources in a company's performance. The purpose of this study was to determine the effect of leadership style on employee performance and the effect of work discipline on employee performance at CV.Pilar Perkasa Mandiri in Brebes Regency. The instrument of this study used a questionnaire. Samples were taken as many as 30 respondents from CV.Pilar Perkasa Mandiri Sejahtera, Brebes Regency. Data analysis and processing using SPSS. The results of this study indicate that leadership style has no effect on employee performance, while work discipline has an effect on employee performance
{"title":"Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Kinerja Karyawan pada CV Pilar Perkasa Mandiri","authors":"Muhamad Agus Teguh Herlambang","doi":"10.46772/jecma.v5i1.1093","DOIUrl":"https://doi.org/10.46772/jecma.v5i1.1093","url":null,"abstract":"The application of an effective work discipline leadership style in managing human resources in a company's performance. The purpose of this study was to determine the effect of leadership style on employee performance and the effect of work discipline on employee performance at CV.Pilar Perkasa Mandiri in Brebes Regency. The instrument of this study used a questionnaire. Samples were taken as many as 30 respondents from CV.Pilar Perkasa Mandiri Sejahtera, Brebes Regency. Data analysis and processing using SPSS. The results of this study indicate that leadership style has no effect on employee performance, while work discipline has an effect on employee performance","PeriodicalId":403114,"journal":{"name":"Journal of Economics and Management (JECMA)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124994450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pratomo Cahyo Kurniawan, Nala Khilmiana, S. Arifin, Asih Maisaroh
Economic growth is usually used as a reference as an indicator of economic success in a region. Such indicators are, for example, problems regarding inflation and unemployment as well as improving public welfare. One of the factors that influence economic growth is the number of labor force and unemployment. From year to year population growth is relatively increasing and it will also affect the growth of the labor force. In urban areas, the growth of the labor force is relatively increasing from year to year. In the city of Pekalongan, there is still an alarming number of unemployed, which is 11.042.00 people in 2020. This study aims to determine the effect of economic growth and labor force growth on the unemployment rate in the city of Pekalongan. This type of research is descriptive analytical quantitative research. Analytical descriptive quantitative is a technique or method used is descriptive analytical quantitative method, analytical descriptive method is a method that functions to obtain in-depth data. The point is which data contains meaning and can affect the substance of significant research. Data collection was obtained from secondary data taken from the Central Statistics Agency of Pekalongan City. Based on the results of this study, the level of the labor force and unemployment will also affect the level of economic growth. So that the data obtained from BPS is certainly valid, so it can be concluded that economic growth in Pekalongan City is relatively low, because based on data from BPS Pekalongan City, the number of labor force and unemployment is still relatively high.
{"title":"Pengaruh Pertumbuhan Ekonomi dan Pertumbuhan Angkatan Kerja Terhadap Tingkat Pengangguran Di Kota Pekalongan","authors":"Pratomo Cahyo Kurniawan, Nala Khilmiana, S. Arifin, Asih Maisaroh","doi":"10.46772/jecma.v5i1.955","DOIUrl":"https://doi.org/10.46772/jecma.v5i1.955","url":null,"abstract":"Economic growth is usually used as a reference as an indicator of economic success in a region. Such indicators are, for example, problems regarding inflation and unemployment as well as improving public welfare. One of the factors that influence economic growth is the number of labor force and unemployment. From year to year population growth is relatively increasing and it will also affect the growth of the labor force. In urban areas, the growth of the labor force is relatively increasing from year to year. In the city of Pekalongan, there is still an alarming number of unemployed, which is 11.042.00 people in 2020. This study aims to determine the effect of economic growth and labor force growth on the unemployment rate in the city of Pekalongan. This type of research is descriptive analytical quantitative research. Analytical descriptive quantitative is a technique or method used is descriptive analytical quantitative method, analytical descriptive method is a method that functions to obtain in-depth data. The point is which data contains meaning and can affect the substance of significant research. Data collection was obtained from secondary data taken from the Central Statistics Agency of Pekalongan City. Based on the results of this study, the level of the labor force and unemployment will also affect the level of economic growth. So that the data obtained from BPS is certainly valid, so it can be concluded that economic growth in Pekalongan City is relatively low, because based on data from BPS Pekalongan City, the number of labor force and unemployment is still relatively high.","PeriodicalId":403114,"journal":{"name":"Journal of Economics and Management (JECMA)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133836655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-27DOI: 10.46772/jecma.v5i1.1006
Tamara Latifah Jasmine, Rohmad Kafidzin
Information technology in this era can help the users to get what is needed. Measurement of technolgy readiness is necessary with Technology Readiness Index (TRI) approach, to aims determine the readiness level of using technology. On of the technolofy uses in transportation field is application of intelligent transportation system like google maps. A general problem of google maps uses is error reading map or instructions, is cause the user is at in wrong way, like the case of motorcyclist enter the toll road. The author will measure the user's readiness to use a google maps, of academic civitas in Politeknik Rukun Abdi Luhur amounts of 65 peoples, with TRI method measurement. The result is, there are final respondents is 59 peoples. Where, 39 peoples using the method of viewing the display on google maps. The result of TRI measurement indicate that respondents is at medium level which a kumulative value is 3,284. Need an advice to google maps users in using the voice feature to avoid losing focus when driving. Besides that, google maps users also can explore and learn many feature of google maps, like choosing to avoid the toll road for motrocycle
{"title":"Kajian Kesiapan Pengguna Google Maps Sebagai Salah Satu Penerapan Sistem Transportasi Cerdas","authors":"Tamara Latifah Jasmine, Rohmad Kafidzin","doi":"10.46772/jecma.v5i1.1006","DOIUrl":"https://doi.org/10.46772/jecma.v5i1.1006","url":null,"abstract":"Information technology in this era can help the users to get what is needed. Measurement of technolgy readiness is necessary with Technology Readiness Index (TRI) approach, to aims determine the readiness level of using technology. On of the technolofy uses in transportation field is application of intelligent transportation system like google maps. A general problem of google maps uses is error reading map or instructions, is cause the user is at in wrong way, like the case of motorcyclist enter the toll road. The author will measure the user's readiness to use a google maps, of academic civitas in Politeknik Rukun Abdi Luhur amounts of 65 peoples, with TRI method measurement. The result is, there are final respondents is 59 peoples. Where, 39 peoples using the method of viewing the display on google maps. The result of TRI measurement indicate that respondents is at medium level which a kumulative value is 3,284. Need an advice to google maps users in using the voice feature to avoid losing focus when driving. Besides that, google maps users also can explore and learn many feature of google maps, like choosing to avoid the toll road for motrocycle","PeriodicalId":403114,"journal":{"name":"Journal of Economics and Management (JECMA)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124797285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Susetyowati Sofia, Nafisah Nur Zafitri Ashar, Agilistya Rahayu
This study aims to determine how much influence Marketing Relationships and Customer Value have on Customer Loyalty. The method used in this research is the correlation method with a quantitative approach. The population in this study were customers of Indihome PT.Telkom Indonesia in Sorong City in March 2022, totaling 326 people. Sampling technique using random sampling method. The results of the study are 1), there is an influence of Relationship Marketing on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City 2) there is an influence of Customer Value on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City, 3) there is an effect of Relationship Marketing and Customer Value on Indihome Customer Loyalty PT. Telkom Indonesia, Sorong City
本研究旨在确定行销关系和顾客价值对顾客忠诚的影响程度。本研究采用的方法是定量的相关法。本研究的人口是2022年3月Indihome PT.Telkom Indonesia在索隆市的客户，共计326人。抽样技术采用随机抽样方法。研究结果表明:1)关系营销对印度客户忠诚PT.Telkom Indonesia Sorong City有影响;2)客户价值对印度客户忠诚PT.Telkom Indonesia Sorong City有影响;3)关系营销和客户价值对印度客户忠诚PT.Telkom Indonesia Sorong City有影响
{"title":"Pengaruh Relationship Marketing dan Customer Value Terhadap Loyalitas Pelanggan Indihome Pada PT Telkom Indonesia di Kota Sorong","authors":"Susetyowati Sofia, Nafisah Nur Zafitri Ashar, Agilistya Rahayu","doi":"10.46772/jecma.v5i1.990","DOIUrl":"https://doi.org/10.46772/jecma.v5i1.990","url":null,"abstract":"This study aims to determine how much influence Marketing Relationships and Customer Value have on Customer Loyalty. The method used in this research is the correlation method with a quantitative approach. The population in this study were customers of Indihome PT.Telkom Indonesia in Sorong City in March 2022, totaling 326 people. Sampling technique using random sampling method. The results of the study are 1), there is an influence of Relationship Marketing on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City 2) there is an influence of Customer Value on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City, 3) there is an effect of Relationship Marketing and Customer Value on Indihome Customer Loyalty PT. Telkom Indonesia, Sorong City","PeriodicalId":403114,"journal":{"name":"Journal of Economics and Management (JECMA)","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115966602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-27DOI: 10.46772/jecma.v5i1.1004
Al-Amin Al-Amin
The economic empowerment of low-income communities is a central issue in sustaining real sector economic growth. The purpose of this study was to determine the effect of murabahah financing on increasing micro, small and medium enterprises. This research method is a descriptive method with a quantitative approach with analysis using SPSS 18, the population in this study is micro, small and medium enterprises with a total of 50 umkm. The data collection technique used is an indirect communication technique with a tool in the form of a questionnaire or questionnaire. The results of this study are that murabahah financing has a significant effect on increasing micro, small and medium enterprises with an effect of 22.4% and the remaining 77.6% is the influence of other variables that are not in this study (Extranius Variable).
{"title":"Pengaruh Pembiayaan Murâbahah Terhadap Peningkatan Usaha Mikro Kecil Menengah di Baitul Mal Wat Tamwi (BMT) Sidogiri Cabang Kabupaten Mempawah","authors":"Al-Amin Al-Amin","doi":"10.46772/jecma.v5i1.1004","DOIUrl":"https://doi.org/10.46772/jecma.v5i1.1004","url":null,"abstract":"The economic empowerment of low-income communities is a central issue in sustaining real sector economic growth. The purpose of this study was to determine the effect of murabahah financing on increasing micro, small and medium enterprises. This research method is a descriptive method with a quantitative approach with analysis using SPSS 18, the population in this study is micro, small and medium enterprises with a total of 50 umkm. The data collection technique used is an indirect communication technique with a tool in the form of a questionnaire or questionnaire. The results of this study are that murabahah financing has a significant effect on increasing micro, small and medium enterprises with an effect of 22.4% and the remaining 77.6% is the influence of other variables that are not in this study (Extranius Variable).","PeriodicalId":403114,"journal":{"name":"Journal of Economics and Management (JECMA)","volume":"2023 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121506161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian yang dilaksanakan di Desa Krakahan, Kecamatan Tanjung, Kabupaten Brebes tepatnya di usaha pengasinan ikan yang bertempat pada UD. Dasti. Penelitian yang bertujuan untuk mengetahui saluran pemasaran produk ikan asin yang diproduksi oleh UD. Dasti. Selain itu untuk mengetahui margin pemasaran, farmer’s share serta efisiensi pemasaran pada setiap saluran pemasaran yang terbentuk dalam UD. Dasti. Penelitian ini termasuk dalam jenis penelitian deskriptif kuantitatif. Metode pengumpulan data yang digunakan dalam penelitian ini dengan cara observasi langsung ke lapangan dan wawancara pada produsen UD. Dasti. Data yang diperoleh berupa data primer dan data sekunder. Kemudian data yang diperoleh dianalisis dengan teknik pendekatan kuantitatif. Hasil penelitian yang diperoleh menunjukan bahwa terdapat tiga pola saluran pemasaran yang terbentuk dalam UD. Dasti yaitu: pola saluran pemasaran I terjadi dari produsen UD. Dasti ke pedagang besar kemudian ke pedagang pengecer lalu ke konsumen. Pola saluran pemasaran II dari produsen UD. Dasti ke pedagang pengecer lalu konsumen, dan pada pola saluran pemasaran III terjadi dari produsen UD. Dasti langsung ke konsumen. Pola saluran pemasaran I memperoleh total margin pemasaran dari tiga jenis ikan yang diasinkan sebesar Rp 21.000,00/kg, farmer’ share dari tiga jenis ikan yang diasinkan sebesar 73,6% dan esisiensi pemasarannya sebesar 10,10%. Pola saluran pemasaran II memperoleh total margin pemasaran dari tiga jenis ikan yang diasinkan sebesar Rp 13.000,00/kg, farmer’ share dari tiga jenis ikan yang diasinkan sebesar 81,1% dan esisiensi pemasarannya sebesar 4,53%. Dan pola saluran III farmer’ memperoleh farmer’s share dari tiga jenis ikan yang diasinkan sebesar 100% dan esisiensi pemasarannya sebesar 1,07%. Kata Kunci : Saluran Pemasaran, Margin Pemasaran, Farmer’s Share dan Efisiensi Pemasaran
{"title":"Analisis Pemasaran Ikan Asin Di Desa Krakahan Kecamatan Tanjung Kabupaten Brebes (Studi Kasus Pada UD. Dasti)","authors":"Dwi Ariyanti Barkah, Syariefful Ikhwan","doi":"10.46772/jecma.v5i1.936","DOIUrl":"https://doi.org/10.46772/jecma.v5i1.936","url":null,"abstract":"Penelitian yang dilaksanakan di Desa Krakahan, Kecamatan Tanjung, Kabupaten Brebes tepatnya di usaha pengasinan ikan yang bertempat pada UD. Dasti. Penelitian yang bertujuan untuk mengetahui saluran pemasaran produk ikan asin yang diproduksi oleh UD. Dasti. Selain itu untuk mengetahui margin pemasaran, farmer’s share serta efisiensi pemasaran pada setiap saluran pemasaran yang terbentuk dalam UD. Dasti. Penelitian ini termasuk dalam jenis penelitian deskriptif kuantitatif. Metode pengumpulan data yang digunakan dalam penelitian ini dengan cara observasi langsung ke lapangan dan wawancara pada produsen UD. Dasti. Data yang diperoleh berupa data primer dan data sekunder. Kemudian data yang diperoleh dianalisis dengan teknik pendekatan kuantitatif. Hasil penelitian yang diperoleh menunjukan bahwa terdapat tiga pola saluran pemasaran yang terbentuk dalam UD. Dasti yaitu: pola saluran pemasaran I terjadi dari produsen UD. Dasti ke pedagang besar kemudian ke pedagang pengecer lalu ke konsumen. Pola saluran pemasaran II dari produsen UD. Dasti ke pedagang pengecer lalu konsumen, dan pada pola saluran pemasaran III terjadi dari produsen UD. Dasti langsung ke konsumen. Pola saluran pemasaran I memperoleh total margin pemasaran dari tiga jenis ikan yang diasinkan sebesar Rp 21.000,00/kg, farmer’ share dari tiga jenis ikan yang diasinkan sebesar 73,6% dan esisiensi pemasarannya sebesar 10,10%. Pola saluran pemasaran II memperoleh total margin pemasaran dari tiga jenis ikan yang diasinkan sebesar Rp 13.000,00/kg, farmer’ share dari tiga jenis ikan yang diasinkan sebesar 81,1% dan esisiensi pemasarannya sebesar 4,53%. Dan pola saluran III farmer’ memperoleh farmer’s share dari tiga jenis ikan yang diasinkan sebesar 100% dan esisiensi pemasarannya sebesar 1,07%. \u0000Kata Kunci : Saluran Pemasaran, Margin Pemasaran, Farmer’s Share dan Efisiensi Pemasaran","PeriodicalId":403114,"journal":{"name":"Journal of Economics and Management (JECMA)","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122299438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study uses 3 variables, namely skills and personality characteristics as independent variables, employee performance variables as the dependent variable. This study aims to determine the effect of skills on employee performance at PT Telkom Access Sorong, to determine the effect of personality characteristics on employee performance at PT Telkom Access Sorong, and to determine the effect of skills and personality characteristics on employee performance at PT Telkom Access Sorong. This research is a quantitative research using a correlation approach. The population in this study is the Technician Employees of PT Telkom Access Sorong which is limited to the operation division of the technician section. The sample of this study amounted to 49 people. The sampling technique of this study used non-probability sampling with saturated sampling technique. The results of this study are 1) skills affect employee performance at PT Telkom Access Sorong, 2) characteristics affect employee performance at PT Telkom Access Sorong, 3) skills and personality characteristics on employee performance at PT Telkom Access Sorong. In testing the hypothesis, the t-value of skills (X1) is 11.624, and the t-value of personality characteristics is 8.272, then simultaneous testing shows the f-count of 486.854 with a significance value of 0.00, so it can be concluded that skills and personality characteristics on performance employees at PT Telkom Access Sorong
{"title":"Pengaruh Keterampilan dan Karakteristik Kepribadian terhadap Kinerja Karyawan Pada PT Telkom Akses Sorong","authors":"Susetyowati Sofia, Sulistari Sulistari, Digor Mufti","doi":"10.46772/jecma.v5i1.991","DOIUrl":"https://doi.org/10.46772/jecma.v5i1.991","url":null,"abstract":"This study uses 3 variables, namely skills and personality characteristics as independent variables, employee performance variables as the dependent variable. This study aims to determine the effect of skills on employee performance at PT Telkom Access Sorong, to determine the effect of personality characteristics on employee performance at PT Telkom Access Sorong, and to determine the effect of skills and personality characteristics on employee performance at PT Telkom Access Sorong. This research is a quantitative research using a correlation approach. The population in this study is the Technician Employees of PT Telkom Access Sorong which is limited to the operation division of the technician section. The sample of this study amounted to 49 people. The sampling technique of this study used non-probability sampling with saturated sampling technique. The results of this study are 1) skills affect employee performance at PT Telkom Access Sorong, 2) characteristics affect employee performance at PT Telkom Access Sorong, 3) skills and personality characteristics on employee performance at PT Telkom Access Sorong. In testing the hypothesis, the t-value of skills (X1) is 11.624, and the t-value of personality characteristics is 8.272, then simultaneous testing shows the f-count of 486.854 with a significance value of 0.00, so it can be concluded that skills and personality characteristics on performance employees at PT Telkom Access Sorong","PeriodicalId":403114,"journal":{"name":"Journal of Economics and Management (JECMA)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133886201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Riset ini memiliki tujuan untuk menerangkan apakah hedonic shopping value serta shopping lifestyle berpengaruh terhadap impulse buying pada pembeli Swalayan Nirmala Brebes. Penelitian ini mempergunakan metode kuantitatif dengan memberikan kuisioner kepada konsumen melalui link google form. Populasi penelitian ini dilakukan pada pengunjung swalayan yang melakukan pembelian dengan menggunakan sampel 85 responden. Kemudian di uji menggunakan analisis regresi berganda melalui pemakaian spss 25. Hasil tes ini menunjukan secara parsial bahwasanya variable hedonic shopping value dan shopping lifestyle berpengaruh terhadap impulse buying dan penelitian ini membuktikan secara simultan variabel hedonic shopping value dan shopping lifestyle berpengaruh terhadap impulse buying.
{"title":"Pengaruh Hedonic Shopping Value dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Swalayan Nirmala Brebes","authors":"Khalid Iskandar, Ainul Musyafi’ah, Sri Undartik","doi":"10.46772/jecma.v3i1.760","DOIUrl":"https://doi.org/10.46772/jecma.v3i1.760","url":null,"abstract":"Riset ini memiliki tujuan untuk menerangkan apakah hedonic shopping value serta shopping lifestyle berpengaruh terhadap impulse buying pada pembeli Swalayan Nirmala Brebes. Penelitian ini mempergunakan metode kuantitatif dengan memberikan kuisioner kepada konsumen melalui link google form. Populasi penelitian ini dilakukan pada pengunjung swalayan yang melakukan pembelian dengan menggunakan sampel 85 responden. Kemudian di uji menggunakan analisis regresi berganda melalui pemakaian spss 25. Hasil tes ini menunjukan secara parsial bahwasanya variable hedonic shopping value dan shopping lifestyle berpengaruh terhadap impulse buying dan penelitian ini membuktikan secara simultan variabel hedonic shopping value dan shopping lifestyle berpengaruh terhadap impulse buying.","PeriodicalId":403114,"journal":{"name":"Journal of Economics and Management (JECMA)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131365782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-26DOI: 10.46772/jecma.v4i2.1096
Ellen Indriati, Anggie Veronica, Mentiana Sibarani
Lifestyle factors that require humans to look beautiful and perfect make cosmetics one of the things that women must have. Even though it’s still a pandemic, the demand for cosmetic products is increasing, this is evidenced by the increasing sales of cosmetic products every year. Especially now that shopping is easier because it is supported by marketplace, one of them is Shopee which is in great demand by women and the average person who likes Shopee is the millennial generation and Z generation. Many local cosmetic products in Indonesia are starting to appear every year and flood the homeland market, one of them is Madame Gie who was born with a beautiful economic main character. In 2015 lipstick became one of the must have cosmetic items for women. As a newcomer, Madame Gie managed to become the top lip cosmetic brand in Shopee. Sometimes Madame Gie also participates in Shopee flash sales to increase sales. The purpose of this study was to determine the magnitude of the influence of price and brand ambassadors on purchase decisions for lipstick products at the official shop on the Shopee marketplace. The type of research chosen by the researcher is Causal Explanatory. The independent variables in this study are product quality, price and brand ambassadors, while the dependent variables is purchasing decisions. Data was collected by distributing questionnaires to female respondents who had bought Madame Gie’s official shop lipstick products in the Shopee marketplace with a total sample of 100 respondents. From the result of the T test, it shows that the price and brand ambassador variables have an effect on purchasing decisions. The influence of the two independent variables on purchasing decisions used in the coefficients of determination formula is 0,397. This means that the effect of price and brand ambassador on purchasing decisions is 39,7%. This research is expected to be input and benefit for the company and further researchers.
{"title":"Pengaruh Kualitas Produk, Harga dan Brand Ambassador terhadap Keputusan Pembelian Produk Lipstik pada Madame Gie Official Shop di Marketplace Shopee","authors":"Ellen Indriati, Anggie Veronica, Mentiana Sibarani","doi":"10.46772/jecma.v4i2.1096","DOIUrl":"https://doi.org/10.46772/jecma.v4i2.1096","url":null,"abstract":"Lifestyle factors that require humans to look beautiful and perfect make cosmetics one of the things that women must have. Even though it’s still a pandemic, the demand for cosmetic products is increasing, this is evidenced by the increasing sales of cosmetic products every year. Especially now that shopping is easier because it is supported by marketplace, one of them is Shopee which is in great demand by women and the average person who likes Shopee is the millennial generation and Z generation. Many local cosmetic products in Indonesia are starting to appear every year and flood the homeland market, one of them is Madame Gie who was born with a beautiful economic main character. In 2015 lipstick became one of the must have cosmetic items for women. As a newcomer, Madame Gie managed to become the top lip cosmetic brand in Shopee. Sometimes Madame Gie also participates in Shopee flash sales to increase sales. The purpose of this study was to determine the magnitude of the influence of price and brand ambassadors on purchase decisions for lipstick products at the official shop on the Shopee marketplace. The type of research chosen by the researcher is Causal Explanatory. The independent variables in this study are product quality, price and brand ambassadors, while the dependent variables is purchasing decisions. Data was collected by distributing questionnaires to female respondents who had bought Madame Gie’s official shop lipstick products in the Shopee marketplace with a total sample of 100 respondents. From the result of the T test, it shows that the price and brand ambassador variables have an effect on purchasing decisions. The influence of the two independent variables on purchasing decisions used in the coefficients of determination formula is 0,397. This means that the effect of price and brand ambassador on purchasing decisions is 39,7%. This research is expected to be input and benefit for the company and further researchers.","PeriodicalId":403114,"journal":{"name":"Journal of Economics and Management (JECMA)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125292159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk mengetahui: (1) pengaruh disiplin kerja terhadap kinerja karyawan UPTD Puskesmas Ciledug, (2) pengaruh motivasi terhadap kinerja karyawan UPTD Puskesmas Ciledug, (3) pengaruh disiplin kerja dan motivasi secara simultan terhadap kinerja karyawan UPTD Puskesmas Ciledug. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel dalam penelitian ini adalah sebanyak 63 responden. Penelitian ini menggunakan data primer yaitu dengan menyebar kuesioner dan metode analisis data yang digunakan ialah analisis regresi linear berganda. Pengujian dalam penelitian ini menggunakan software SPSS 25 for windows. Hasil penelitian ini menunjukkan bahwa Disiplin Kerja dan Motivasi berpengaruh secara parsial dan simultan terhadap Kinerja Karyawan
{"title":"Pengaruh Disiplin dan Motivasi terhadap Kinerja Karyawan UPTD Puskesmas Ciledug","authors":"Editya Nurdiana","doi":"10.46772/jecma.v2i1.781","DOIUrl":"https://doi.org/10.46772/jecma.v2i1.781","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui: (1) pengaruh disiplin kerja terhadap kinerja karyawan UPTD Puskesmas Ciledug, (2) pengaruh motivasi terhadap kinerja karyawan UPTD Puskesmas Ciledug, (3) pengaruh disiplin kerja dan motivasi secara simultan terhadap kinerja karyawan UPTD Puskesmas Ciledug. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel dalam penelitian ini adalah sebanyak 63 responden. Penelitian ini menggunakan data primer yaitu dengan menyebar kuesioner dan metode analisis data yang digunakan ialah analisis regresi linear berganda. Pengujian dalam penelitian ini menggunakan software SPSS 25 for windows. Hasil penelitian ini menunjukkan bahwa Disiplin Kerja dan Motivasi berpengaruh secara parsial dan simultan terhadap Kinerja Karyawan","PeriodicalId":403114,"journal":{"name":"Journal of Economics and Management (JECMA)","volume":"132 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128523362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：