The Effect of Organizational Image on Organizational Commitment and Performance: An Investigation on University Employees

Abstract

In this study, it was aimed to examine the effect of organizational image perceptions of university employees on organizational commitment and performance levels. The research was designed and conducted in relational survey model. The sample of the research consisted of 316 academic and administrative staff working full-time in two state and two foundation universities in Istanbul in the 2018-2019 academic year. The data were collected using the Organizational Image Scale, the Individual Performance Scale and the Organizational Commitment Scale. Data were analyzed by performing independent group t-test, correlation and regression analysis. As a result of the research, it was determined that the organizational image perceptions of university employees did not differ significantly according to demographic variables. It has been determined that the organizational commitment levels of university employees differ significantly according to their marital status, educational status, working time and staff type. It has been revealed that the performance levels of university employees differ only by marital status. It has been determined that there is a moderate and positive significant relationship between the organizational image perceptions of university employees and their organizational commitment and job performance levels. In addition, organizational image perceptions of university employees significantly predict their organizational commitment and job performance.