The Interface of B&R Digital Media Cultural Products: From the Perspective of User Cognition

Chaoyang Wang, Ruohua Long
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Abstract

This study based on the theory of communication, information science, cognitive psychology, and other disciplines relevant theory, to explore the visual presentation for B&R digital media cultural products and discusses the role and significance of the cross-culture communication. This study suggests that visualization as interactive technology, through visual cognition, promote users of information culture in the perception, cognition and analysis using, should pay more attention to the user as the center.
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贝加莱数字媒体文化产品的界面:基于用户认知的视角
本研究以传播学理论、信息学、认知心理学等学科相关理论为基础,探讨“一带一路”数字媒体文化产品的视觉呈现,并探讨其跨文化传播的作用和意义。本研究认为可视化作为交互技术,通过视觉认知,促进用户对信息文化的感知、认知和分析使用,应更加注重以用户为中心。
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