Study on Comprehensive Evaluation of Tourists in Forest Park Based on AVC Theory ——Take Fuzhou National Forest Park as an Example

Abstract

Forest Park plays a decisive role in ecotourism, because of its ability to provide visitors with a close natural experience. In the construction of urban ecological civilization,Forest Park also plays an indispensable part.In order to make the Forest Park healthy and orderly development, this articlechooses Fuzhou National Forest Park as an example, based on the AVC theory, combined with the questionnaire survey, and then draw out the factors that significantly affected the comprehensive evaluation of tourists,Finally, the results are summarized and discussed in order to guide the development and construction of Forest Park.The results showed that: (1) The overall evaluation of Fuzhou National Forest Park by tourists reached "excellent" class; (2) Attraction> vitality> capacity of tourists in the three comprehensive evaluation points. Among them, the overall rating of attraction and vitality is "excellent" and the capacity is only "good"; (3) In the indicator level, the comprehensive evaluation level of tourists with 9 indicators reached "excellent", 11 indicators comprehensive evaluation rating of "good"; (4) Pearson correlation coefficient analysis found: The architectural style, soundscape, customs, comfort, signage, external traffic facilities and fitness facilities are the significant factors that affect the comprehensive evaluation of tourists at Fuzhou National Forest Park. Analyzing the 20 indicators’ Importance - Comprehensive evaluation, we draw out the development of the advantages and disadvantages in Fuzhou National Forest Park, for each quadrant put forward the corresponding development strategy. Fuzhou National Forest Park comprehensive evaluation of excellent level. However, there is a certain lack of infrastructure construction. In the future development should pay attention to the harmonious development of the three forces, Maintain its unique attraction, Strong its vitality, focus on the development of its capacity, that Fuzhou National Forest Park can develop more and more healthy and orderly.