{"title":"BOCA A BOCA TRADICIONAL vs. ELECTRÓNICO. LA PARTICIPACIÓN COMO FACTOR EXPLICATIVO DE LA INFLUENCIA DEL BOCA A BOCA ELECTRÓNICO","authors":"Manuela López, M. Sicilia","doi":"10.1016/S1138-1442(14)60017-6","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":149533,"journal":{"name":"Revista Española de Investigación de Marketing ESIC","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2013-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"17","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Revista Española de Investigación de Marketing ESIC","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1016/S1138-1442(14)60017-6","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
