Pub Date : 2013-09-01DOI: 10.1016/S1138-1442(14)60025-5
J. L. Sánchez, C. G. Mieres, María Leticia Santos Vijande
{"title":"INNOVACIÓN DE SERVICIO Y CO-CREACIÓN CON LOS CLIENTES DE LA EMPRESA: EFECTOS SOBRE LOS RESULTADOS","authors":"J. L. Sánchez, C. G. Mieres, María Leticia Santos Vijande","doi":"10.1016/S1138-1442(14)60025-5","DOIUrl":"https://doi.org/10.1016/S1138-1442(14)60025-5","url":null,"abstract":"","PeriodicalId":149533,"journal":{"name":"Revista Española de Investigación de Marketing ESIC","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"118972414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-03-01DOI: 10.1016/S1138-1442(14)60017-6
Manuela López, M. Sicilia
{"title":"BOCA A BOCA TRADICIONAL vs. ELECTRÓNICO. LA PARTICIPACIÓN COMO FACTOR EXPLICATIVO DE LA INFLUENCIA DEL BOCA A BOCA ELECTRÓNICO","authors":"Manuela López, M. Sicilia","doi":"10.1016/S1138-1442(14)60017-6","DOIUrl":"https://doi.org/10.1016/S1138-1442(14)60017-6","url":null,"abstract":"","PeriodicalId":149533,"journal":{"name":"Revista Española de Investigación de Marketing ESIC","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"119224604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2012-09-01DOI: 10.1016/S1138-1442(14)60014-0
J. D. M. Santana, Eva Marina Reinares Lara, Pedro Javier Reinares Lara
{"title":"ANÁLISIS COMPARATIVO DE LA EFICACIA PUBLICITARIA EN TELEVISIÓN: TELEPROMOCIÓN VERSUS SPOT","authors":"J. D. M. Santana, Eva Marina Reinares Lara, Pedro Javier Reinares Lara","doi":"10.1016/S1138-1442(14)60014-0","DOIUrl":"https://doi.org/10.1016/S1138-1442(14)60014-0","url":null,"abstract":"","PeriodicalId":149533,"journal":{"name":"Revista Española de Investigación de Marketing ESIC","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117901076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2012-09-01DOI: 10.1016/S1138-1442(14)60012-7
A. Cervera, Walesska Schlesinger, Ma Ángeles Mesta, Raquel Sánchez
{"title":"MEDICIÓN DE LA IMAGEN DE LA UNIVERSIDAD Y SUS EFECTOS SOBRE LA IDENTIFICACIÓN Y LEALTAD DEL EGRESADO: UNA APROXIMACIÓN DESDE EL MODELO DE BEERLI Y DÍAZ (2003)","authors":"A. Cervera, Walesska Schlesinger, Ma Ángeles Mesta, Raquel Sánchez","doi":"10.1016/S1138-1442(14)60012-7","DOIUrl":"https://doi.org/10.1016/S1138-1442(14)60012-7","url":null,"abstract":"","PeriodicalId":149533,"journal":{"name":"Revista Española de Investigación de Marketing ESIC","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"118703632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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