Research on the Relationship Between Soft and Hard Power of Enterprises

Abstract

Since the concept of enterprise soft power was put forward, experts and scholars have shifted their research from the perspective of international politics to enterprises. They are mostly involved in the concept of soft power on the definition, characteristics, structural models, methods, which means that aspects of the study of soft power is more specific, but they ignore the hard power of the enterprise to explore. Reading a lot of relevant literature, based on the study of soft power, I defined the hard power and systematically defined the relationship between soft and hard power by using the triangle principle and DNA double helix model. Keywords—enterprise soft power; enterprise hard power; the relationship between hard and soft power