Market Test Model of New Product on Women's Wear

Abstract

Due to a variety of products and full of competition in women's wear industry apparel company was poor at forecasting market requirement, difficult to carryout and manage various questions in the process of market test. Therefore, we proposed a kind of market test model of new product on women's apparel by optimization technique. Performances of our model were evaluated using real data from a women's wear company. The conclusion was that our model was better than company's existing method, and then apparel company could get much profit with reducing forecast cost and test cost.