Using the PESTEL Model to Analyze the Impact of the Normalized Epidemic on Enshi's Tourism Industry

Miao Xiang
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Abstract

: Since the normalization of epidemic prevention and control, with the joint efforts of various departments at all levels, the overall situation of epidemic prevention and control in Enshi has been stable. In May 2022, the Ministry of Culture and Tourism issued a "circuit breaker" mechanism for inter-provincial tourism; in June 2022, the Hubei Provincial Department of Culture and Tourism issued documents related to the resumption of inter-provincial tourism, bringing hope for the recovery of Enshi's tourism industry. In this context, this paper will use the PESTEL model to analyze the macro environment of Enshi's tourism industry from the six aspects of politics, economy, social culture, technology, environment and law, explore the current situation of Enshi's tourism development, and put forward feasible development suggestions.
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用PESTEL模型分析规范化疫情对恩施市旅游业的影响
:疫情防控常态化以来,在各级各部门的共同努力下,恩施市疫情防控总体形势稳定。2022年5月,文化和旅游部出台跨省旅游“熔断”机制;2022年6月,湖北省文化和旅游厅下发了有关恢复跨省旅游的文件,为恩施旅游业的复苏带来了希望。在此背景下,本文将运用PESTEL模型,从政治、经济、社会文化、科技、环境、法律六个方面对恩施市旅游产业的宏观环境进行分析,探索恩施市旅游发展的现状,并提出可行的发展建议。
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