Light up of “Flamme d’Or” on Asahi Group Hall Building

Abstract

Brief summary On the east end of the Azuma-bashi bridge on Sumida River stands the Asahi Group’s Azumabashi Hall designed by Philippe Starck. At the top of the building, an enormous objet (approximately 43 m×14 m×14 m) designed by Starck is installed. The embodiment of a burning flame is called Flamme d’Or (meaning “a golden flame” in French) and symbolizes the “burning heart of Asahi Breweries making great strides.” The number of tourists visiting Taito District, Tokyo, without distinction of whether they come from within or outside Japan, amounts to about 45 million annually. In Asakusa area, which is the most popular spot of the tourist sites in Taito, there seems to be no end to those who take souvenir photographs with this objet, floating with golden glow in the night sky, as their background. Along with Tokyo Sky Tree, Flamme d’Or is a popular photo scenery from Azuma-bashi.