Research on the Governing Strategies for Internet Public Opinion Event Under the New Media Environment

Abstract

From the perspective of government information publicity, this paper studies the network public opinion in the new media environment and discusses the government's strategy to deal with network public opinion. This paper uses case study and comparative analysis research methods, starting from the concept of new media, online public opinion, and government information disclosure. Taking the typical cases "Tianjin Explosion" and "Shenzhen Mountain Landslide Accident" in 2015 .The system analysis summarizes the government's experience and shortcomings in the network public opinion response, and proposes corresponding solutions to the problem.