Seller’s Rights and Obligations of Marketplace in Indonesia

Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science Pub Date : 2019-07-01 DOI:10.2991/ICIIR-18.2019.20

I. P. G. Budayasa, I. G. R. Suryawan, Ni Putu Suci Meinarni, W. Mariani, K. Winatha

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Abstract

Business competition in the current era of globalization requires business people to innovate, not only in terms of production but also in marketing. Marketing media which currently a trend of society is through a digital store known as marketplace. Marketing through the marketplace requires businesses to comply with the provisions applicable to the marketplace. Those provisions are rights and obligations between parties involved in buying and selling activities within each marketplace. This research focuses on the rights and obligations of sellers as goods or services provider in the marketplace transaction. Each marketplace has different provisions regarding the rights and obligations of the seller. Several marketplaces sampled in this research were determined by purposive sampling method. Implementation of the rights and obligations of the sellers is analyzed using descriptive study by considering customer complaints that violate the provisions of the marketplace where the seller is running its business. Keywords—marketing; rights and obligations of sellers; marketplace

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印度尼西亚市场卖方的权利和义务

当今全球化时代的商业竞争要求商业人士创新，不仅在生产方面，而且在营销方面。营销媒体，这是目前社会的一种趋势是通过一个数字商店被称为市场。通过市场进行营销要求企业遵守适用于市场的规定。这些条款是在每个市场中参与买卖活动的各方之间的权利和义务。本研究的重点是卖方作为商品或服务提供者在市场交易中的权利和义务。每个市场对卖方的权利和义务都有不同的规定。本研究中抽样的几个市场采用目的抽样法确定。通过考虑违反卖方经营业务的市场规定的客户投诉，使用描述性研究来分析卖方权利和义务的实施。Keywords-marketing;卖方的权利和义务;市场

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Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science

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