Building Sustaining Relationships

Abstract

Built around the concept that relationship building is at the core of good fundraising, this chapter begins by delving into the various ways that orchestras connect people and organizations to each other. Central to the chapter is an exploration of the roles of staff, musicians, volunteers, and the board of directors in fundraising, including donations from individuals, foundation and government support, investment income, and corporate giving. Multiple models of patron engagement (and their limitations) are discussed, as is the more recent alignment of orchestra development and marketing departments. Practical tools for successful solications are shared, and numerous ways to connect with individual donors are suggested.