A Comparative Research on Cognitive Effect of Infographic and Animation Presentation in News

Xinyi Yu, Lei Shi
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引用次数: 3

Abstract

The development of digital media technology has led to changes in news communication. Whether we can find an effective way to the many visual expression, both full explanation and objective news and information, but also help the audience realize the most convenient digestion and cognitive information. In this study, we use the method of control experiment, taking the channel effect as the theoretical basis, and taking graphics and animation visualization as the object, to measure the cognitive effect of the 60 college students in Wuhan when they face the specific news information presented by the two visual techniques.
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新闻中信息图与动画呈现的认知效果比较研究
数字媒体技术的发展导致了新闻传播方式的变化。我们是否能找到一种有效的方式对众多的视觉表达,既充分说明客观的新闻信息,又能帮助受众实现最方便的信息消化和认知。在本研究中,我们采用控制实验的方法,以通道效应为理论基础,以图形和动画可视化为对象,测量了武汉市60名大学生面对两种可视化技术呈现的具体新闻信息时的认知效果。
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