Pricing with markups under horizontal and vertical competition

J. Correa, R. Lederman, N. Stier-Moses
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引用次数: 4

Abstract

We model a market for a single product that may be composed of sub-products that face horizontal and vertical competition. Each firm, offering all or some portion of the product, adopts a price function proportional to its costs by deciding on the size of a markup. Customers then choose a set of providers that offers the lowest total cost. We characterize equilibria of the two-stage game and study the efficiency resulting from the competitive structure of the market.
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横向和纵向竞争下的加价定价
我们为单个产品建立市场模型,该市场可能由面临水平和垂直竞争的子产品组成。每个提供全部或部分产品的公司,通过决定加价的大小,采用与成本成比例的价格函数。然后,客户选择一组提供最低总成本的供应商。我们描述了两阶段博弈的均衡,并研究了市场竞争结构导致的效率。
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