{"title":"Pricing with markups under horizontal and vertical competition","authors":"J. Correa, R. Lederman, N. Stier-Moses","doi":"10.1145/1807406.1807498","DOIUrl":null,"url":null,"abstract":"We model a market for a single product that may be composed of sub-products that face horizontal and vertical competition. Each firm, offering all or some portion of the product, adopts a price function proportional to its costs by deciding on the size of a markup. Customers then choose a set of providers that offers the lowest total cost. We characterize equilibria of the two-stage game and study the efficiency resulting from the competitive structure of the market.","PeriodicalId":142982,"journal":{"name":"Behavioral and Quantitative Game Theory","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Behavioral and Quantitative Game Theory","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/1807406.1807498","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
We model a market for a single product that may be composed of sub-products that face horizontal and vertical competition. Each firm, offering all or some portion of the product, adopts a price function proportional to its costs by deciding on the size of a markup. Customers then choose a set of providers that offers the lowest total cost. We characterize equilibria of the two-stage game and study the efficiency resulting from the competitive structure of the market.