Regression Analysis of Internet Technologies Adoption Factors and Business Performance of UK Independent Hoteliers

Abstract

The purpose of this paper is to examine the Internet technology adoption factors affecting hoteliers' perception of business performance. To understand the impact of web technology on the operating performance of hotels, we need first to recognise the various ways in which operating performance is selected and measured. This paper will therefore begin with an overview of hotels' business performance measures that have been used in past studies, following which the results of a regression analysis that is conducted based on a questionnaire survey will be presented. This paper reveals the importance of Internet technologies adoption factors to business performance measures of UK independent hotels.