Enhancing Market Basket Analysis Through the Interplay of Advertisement and Technology

Abstract

Market Basket Analysis (MBA) is a crucial technique used in the field of data mining to understand consumer purchasing patterns. The importance of advertisement in an MBA has been widely acknowledged as a key factor in influencing consumer behavior. With the advent of technology, MBA is undergoing a paradigm shift, with new tools and techniques being developed to improve its accuracy and efficiency. This research paper focuses on the various techniques used in MBA, the role of advertisement in MBA, and the impact of technology on the improvement of MBA. The paper discusses the various algorithms and data mining techniques used in MBA and their advantages and disadvantages. Additionally, it analyzes the importance of advertisement in MBA, its impact on consumer behavior, and the role of technology in enhancing MBA. The paper concludes by highlighting the potential of technology in revolutionizing the MBA field, providing more accurate and efficient results, and ultimately improving business outcomes.