MULTIDISCIPLINARY INNOVATION ARMENIA: EXPLORATIONS IN DESIGN-LED MULTIDISCIPLINARY ENTERPRISE EDUCATION

Abstract

This paper addresses the question to what extent can rapid design-led interventions support enterprise education? The work is based on a three-year engagement with students and recent graduates in Armenia. It was inspired by a course of innovation-readiness workshops called Get Ready to Innovate used to support established small and medium-sized enterprises operating in North East England. The paper provides a critical assessment of the adaptation of the GRTI model for the Armenian situation and its strengths and limitations for addressing the requirements of innovation readiness (the willingness, creative mindset and plans to make a positive change) amongst budding Armenian entrepreneurs. Mixed-methods are used, combining inductive thematic analysis of participant surveys, co-reflective workshops and semi-structured interviews. Findings suggest that there are a number of benefits associated with adopting a design-led approach, including enhancing creative confidence and multidisciplinary team working. In comparison with other forms of enterprise education, participants and facilitators identified a greater emphasis on front-end exploration and stakeholder focus. It is also clear that there were shortcomings in the approach associated with a mismatch in expectations between the facilitators and participants. The authors identify the challenges associated with this mismatch and some steps they took to overcome these. Finally, they identify scope for future research that considers implications for educational and enterprise-creation policy as well as discrete programme development.