{"title":"FEATURES OF FORMATION AND IMPLEMENTATION OF A COMPETITIVE STRATEGY OF A SMALL ENTERPRISE IN THE REGIONAL MARKET OF TELECOMMUNICATION SERVICES","authors":"O. Barsukova","doi":"10.33979/2073-7424-2022-362-3-71-82","DOIUrl":null,"url":null,"abstract":"Within the framework of this article, the issues of developing a competitive strategy for an enterprise in the telecommunications industry are explored. The author examined the features of the activities of a small enterprise in the regional market, conducted a SWOT analysis, on the basis of which competitive advantages were identified and directions for the strategic development of the enterprise were proposed to increase competitiveness in the telecommunications services market.","PeriodicalId":375609,"journal":{"name":"Economic Science and Humanities","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Economic Science and Humanities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33979/2073-7424-2022-362-3-71-82","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
Within the framework of this article, the issues of developing a competitive strategy for an enterprise in the telecommunications industry are explored. The author examined the features of the activities of a small enterprise in the regional market, conducted a SWOT analysis, on the basis of which competitive advantages were identified and directions for the strategic development of the enterprise were proposed to increase competitiveness in the telecommunications services market.
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