Praxis de la innovación educativa a través de YouTube en tiempos de pandemia - [Praxis of educational innovation through YouTube in times of pandemic]

Abstract

- YouTube has become an audiovisual platform linked to teaching-learning processes. The objectives of this practice of educational innovation are to improve student learning, encourage an approach to the use of digital tools within the classroom among students and stimulate their motivation, generating group interaction and collaboration. Through YouTube, teachers select a set of audiovisual materials related to advertising campaigns and films to be analyzed by the student through a methodological practiced divided into phases to promote learning progressively. The sample universe is made up of 158 students from the Rey Juan Carlos University and the methodology has been applied to the subjects “Sociology of Deviation” and “Communication Processes in Advertising, Public Relations and Audiovisual”. Based on the results obtained, it is found that the teaching innovation experience carried out by the students was useful and beneficial, generating motivation and cooperation among them, in addition to fostering their critical and abstract capacity. It is proposed, as a result of the excellent academic results obtained, the continuity of the application of this methodology for the development of the subjects mentioned in future courses.