Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Pelanggan KFC

Abstract

This study animed to examine the effect of simultaneous and partially service quality and store atmosphere on costumers satisfaction KFC Singaraja. The research design of this research used casual quantitative research. The subject of this research is the customers of KFC Singaraja, and the object of this research is the service quality, store atmosphere and customers satisfaction. The sample collection technique uses in this research is purposive sampling. The sample of this research involved 105 respondents. The instrument used in data collection was a questionnaire and the data analysis technique used was multiple liniear regression analysis. The result of this research indicate that (1) service quality and store atmosphere have a significant effect on costumer satisfaction. (2) service quality has positive and significant effect on costumers satisfaction. (3) store atmosphere has positive and significant effect on costumers satisfaction.