Motivation of Women Entrepreneurs and Their Challenges

Abstract

In the traditional Indian society where once women were confined to four walls is now participating in all types of activities including entrepreneurship. In India, empowering women has become an important part of development efforts aiming at women development, economic growth and social stability of the society. The focus of this paper is on motivation behind women participating in entrepreneurial ventures and the problems faced by them in their efforts. In this study we will understand the role of women entrepreneurs and also about the different marketing related issues and challenges faced by them.