A Study on the Risk Factors and Management Plan of Knowledge Industry Center Development Project

Won Seok Lee, Kye-Moon Wi, JiYeol Youn
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Abstract

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to preemptively explore the risk factors derived from the development process of the Knowledge Industry Center, which has recently been in the limelight as a new development project product, and to derive risk management measures for them. (2) RESEARCH METHOD As a research method, multi-level decision-making techniques (AHP and Fuzzy-AHP analysis methods) were used to analyze the importance of risk factors in each development stage and to derive risk management plans. (3) RESEARCH FINDINGS Risk management measures in order of importance include securing a construction company with recognition and brand, monitoring policy trends and adjusting business timing by development stage, establishing and verifying plans in preparation for product demand, blocking disputes through guarantee insurance, etc., and reducing risks through interest sharing. 2. RESULTS As a result of the analysis, it was confirmed that the overall importance of AHP and Fuzzy-AHP adjusted overall importance were similar in rank by risk factor. The top 5 risk factors as a result of importance are failure to secure a construction company with high recognition and brand, marketing planning, failure to select a project start time due to failure to predict the real estate economic downturn, failure to set an appropriate development scale that does not consider the future demand of the Knowledge Industry Center, failure to secure business partners (equity investors, financial companies, construction companies), and insufficient funding plan to secure project costs (bridge loans, main PF) appeared in order.
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知识产业中心建设项目风险因素及管理方案研究
1. (1)研究目的本研究的目的是对近年来备受关注的新开发项目产品——知识产业中心在开发过程中产生的风险因素进行前瞻性探讨,并得出风险管理措施。(2)研究方法作为研究方法,采用多层次决策技术(AHP和模糊层次分析法)分析各开发阶段风险因素的重要性,得出风险管理方案。(3)研究发现风险管理措施的重要性依次为:以认可度和品牌确保建筑公司、根据发展阶段监测政策趋势并调整业务时机、根据产品需求制定并验证计划、通过保证保险等方式阻断纠纷、通过利益共享降低风险。2. 结果通过分析,确定了层次分析法和模糊-层次分析法的综合重要性按危险因素排序相近。重要性排名前5位的风险因素分别是:未能找到一家认知度高、品牌知名度高的建筑公司、营销策划、未能预测到房地产经济低迷而未能选择项目启动时间、未能设定合适的开发规模而未考虑到知识产业中心未来的需求、未能找到商业合作伙伴(股权投资者、金融公司、建筑公司)、未能找到知识产业中心。资金计划不足,以确保项目成本(过桥贷款,主要PF)出现顺序。
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