The Effects of Regional Image of Sailing Championship Venue on Regional Development and Recommendation Intention

Abstract

The purpose of this study is to analyze data on the impact of local residents' images on local development and recommendation intentions, to provide basic data on how to utilize various events to revitalize marine sports. To achieve this purpose, the final questionnaire of 211 participants was collected and computerized according to the purpose of data analysis using IBM SPSS Statistics 26. Accordingly, the following conclusions were drawn through the results and discussions of this study. First, the impact of the local image of the Sailing Championship venue on regional development is that the image of local residents affects the development of the region, thereby improving various infrastructure and raising interest in the region. Second, local residents of B perceive that regional development, economic revitalization, job creation, local pride, local awareness, increased tourists, and cultural improvement will have a positive impact on local visitors.