{"title":"Consumer resilience in war conditions in Ukraine: Travel market case","authors":"Iuliia Kostynets, Valeriia Kostynets","doi":"10.5709/ce.1897-9254.510","DOIUrl":null,"url":null,"abstract":"The article is devoted to the study and modeling of the behavior of Ukrainian consumers in the tourist services market in the context of the Russian military invasion of Ukraine. The authors conducted a study of current global market trends in the aspect of the functioning of the industry in the conditions of war in Ukraine. The authors identified prospects for the restoration and development of the tourist services market in the context of further stabilization and improvement of the situation in Ukraine. The article analyzes the potential and realized consumer demand in the market of tourist services in Ukraine. The authors analyzed the results of a survey of tourism business professionals, as well as consumer requests, in order to establish changes in consumer preferences over the past 5 years. Based on the use of the SARIMA model, the authors calculated the forecast values of the frequency of consumer requests for specific tourist destinations 12 steps ahead. The results obtained in the course of the study confirmed the hypothesis of stable consumption of tourist services by Ukrainian consumers.","PeriodicalId":44824,"journal":{"name":"Contemporary Economics","volume":null,"pages":null},"PeriodicalIF":2.4000,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Contemporary Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5709/ce.1897-9254.510","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
The article is devoted to the study and modeling of the behavior of Ukrainian consumers in the tourist services market in the context of the Russian military invasion of Ukraine. The authors conducted a study of current global market trends in the aspect of the functioning of the industry in the conditions of war in Ukraine. The authors identified prospects for the restoration and development of the tourist services market in the context of further stabilization and improvement of the situation in Ukraine. The article analyzes the potential and realized consumer demand in the market of tourist services in Ukraine. The authors analyzed the results of a survey of tourism business professionals, as well as consumer requests, in order to establish changes in consumer preferences over the past 5 years. Based on the use of the SARIMA model, the authors calculated the forecast values of the frequency of consumer requests for specific tourist destinations 12 steps ahead. The results obtained in the course of the study confirmed the hypothesis of stable consumption of tourist services by Ukrainian consumers.
期刊介绍：
The mission of the Contemporary Economics is to publish advanced theoretical and empirical research in economics, finance, accounting and management with the noticeable contribution and impact to the development of those disciplines and preferably with practice relevancies. All entirety of methods is desirable, including a falsification of conventional understanding, theory building through inductive or qualitative research, first empirical testing of a theory, meta-analysis with theoretical implications, constructive replication that clarifies the boundaries or range of a theory for theoretical research as well as qualitative, quantitative, field, laboratory, meta-analytic, and combination for an empirical research. This clear priority for comprehensive manuscripts containing a methodology-based theoretical and empirical research with implications and recommendations for policymaking does not exclude manuscripts entirely focused on theory or methodology. Manuscripts that raise significant, actual topics of international relevance will be highly appreciated. The interdisciplinary approach including – besides economic, financial, accounting or managerial –also other aspects, is welcomed.
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