Opportunities and Challenges Faced by Women Entrepreneurs for Sustainable Development in India

Abstract

Purpose: Working women are thriving and rising to prominence in the economy and business environment. Today's women make significant contributions to society's development. Theoretical framework: An empowered woman has more control over her life and her finances. Women's economic independence and self-sufficiency can be greatly aided by training them in the art of entrepreneurship. Growth in business entrepreneurship has the potential to improve women's financial, societal, personal, as well as political standing. Design/methodology/approach: The current study aims to investigate the relationship between female entrepreneurship and women's empowerment in the Chittoor district. Participants are 300 female entrepreneurs from both urban and rural areas. The researcher analyses the issues and difficulties women entrepreneurs experience in operating their enterprises, as well as the supportive elements for women business owners. Findings: Women's empowerment and female entrepreneurship are positively correlated. The majority of female business owners, whether in urban and rural areas, struggle with financial issues and job pressure. Governmental programmes and policies support female entrepreneurs by giving them training, funding, and marketing help. Research, Practical & Social implications: The entrepreneur alters the conditions of supply, combines already-existing resources in novel ways, and therefore establishes another generation of employment. Originality/value: Women's conditions are improved by entrepreneurship, which also helps them become fully involved in the growth and development of their country. This is one of the first studies to provide a detailed account of the women's entrepreneurship research in Chittoor, India.