A Study on the Application of New Media in Broadcast Newscasting and Writing under the Perspective of Media Integration

World journal of educational research (Los Angeles, Calif.) Pub Date : 2023-11-06 DOI:10.22158/wjer.v10n6p25

Zhao Kai

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Abstract

The development trend of media convergence is related to user demand, market competition and other factors, based on this environmental background, the broadcasting news industry makes full use of the advantages of new media to innovate the development path, which is the right choice to comply with the changes and needs of social development. The rapid development of new media has brought a variety of information dissemination forms and broadened information dissemination channels, which is a new opportunity and a new challenge for the broadcast news industry. In this regard, this paper starts from the application of new media in broadcast news broadcasting and writing, focusing on the broadcast news industry to play the advantages of new media to promote their own transformation and upgrading. For example, broadcast news industry practitioners can start from the characteristics of the new media industry, revolutionize the concept of work and work thinking, change the writing ideas and innovative programs, improve the interactivity of broadcast news, so as to enhance the audience’s sense of experience and improve the competitiveness of broadcast news.

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媒介融合视角下新媒体在广播新闻播音写作中的应用研究

媒介融合的发展趋势与用户需求、市场竞争等因素有关，基于这样的环境背景，广播新闻行业充分利用新媒体的优势，创新发展路径，是顺应社会发展变化和需求的正确选择。新媒体的快速发展带来了信息传播形式的多样化和信息传播渠道的拓宽，这对广播新闻行业来说是一个新的机遇，也是一个新的挑战。对此，本文从新媒体在广播新闻播音与写作中的应用入手，重点探讨广播新闻行业如何发挥新媒体优势，促进自身转型升级。例如，广播新闻行业从业者可以从新媒体行业的特点出发，彻底改变工作观念和工作思维，改变写作思路和创新节目，提高广播新闻的互动性，从而增强受众的体验感，提高广播新闻的竞争力。

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World journal of educational research (Los Angeles, Calif.)

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