ON THE ONTOLOGICAL PROPERTIES OF AUDIOVISUAL TEXTS

Abstract

The article focuses on epistemological issues of studying audiovisual texts. Audiovisual text is considered as a type of semiotically heterogeneous messages intended for visual and auditory perception. Moreover, audiovisual texts containing a verbal component, which can be presented both in aural (auditory) and graphic (visual) forms, can serve as a subject of linguistic inquiry. The study reveals a high degree of variability in the terminological nomination of the investigated object, which is common in Russian studies of texts of a semiotically syncretic nature. Starting from the analysis of the origin and denotative load of terms proposed at different periods in Russian and international literature to describe semiotically heterogeneous artifacts, as well as observations of the structure and functioning of audiovisual content of various types, formats and genres, some characteristics that can be considered as ontological properties of audiovisual texts were identified. Such properties might include polymodality, multichannel and polycode nature and, in some cases, multimedia as well. An informational and semiotic matrix of the archetypal audiovisual text is suggested, based on the concepts of sensory (perceptual) modalities, information conveying channels and the code nature of components interplaying in the meaning-making within audiovisual works.