{"title":"REPOSISI PERAN SUTRADARA DALAM MANAJEMEN PRODUKSI PROGRAM TELEVISI DI INDONESIA","authors":"Agus Widodo, Amrullah Ali Moebin, M Rudi Cahyono","doi":"10.21274/dinamika.2023.23.01.149-164","DOIUrl":null,"url":null,"abstract":"This article aims to discuss how the role of the director shifts in the management process of television program production. In recent years the director's role has been considered to have shifted regarding his duties to manage the course of production. The driving factor is in the form of technology that shifts market needs that are increasingly diverse. Therefore it is important to look back at how they carry out their new tasks, the positive impacts and challenges they experience. Using a case study by Robert K Yin which is focused on MNCTV media. The results of the study show that repositioning of the director (program director) has a significant role as a form of adaptation to the content and creative process of a production program. However, it is necessary to align creative and managerial roles. One of them is the development of education as an increase in competence.","PeriodicalId":29648,"journal":{"name":"Dinamika Penelitian Media Komunikasi Penelitian Sosial Keagamaan","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Dinamika Penelitian Media Komunikasi Penelitian Sosial Keagamaan","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21274/dinamika.2023.23.01.149-164","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This article aims to discuss how the role of the director shifts in the management process of television program production. In recent years the director's role has been considered to have shifted regarding his duties to manage the course of production. The driving factor is in the form of technology that shifts market needs that are increasingly diverse. Therefore it is important to look back at how they carry out their new tasks, the positive impacts and challenges they experience. Using a case study by Robert K Yin which is focused on MNCTV media. The results of the study show that repositioning of the director (program director) has a significant role as a form of adaptation to the content and creative process of a production program. However, it is necessary to align creative and managerial roles. One of them is the development of education as an increase in competence.
本文旨在探讨导演在电视节目制作管理过程中的角色转换。近年来,导演的角色被认为已经转变为管理制作过程的职责。驱动因素是以技术的形式来改变日益多样化的市场需求。因此,回顾他们如何执行新任务,他们所经历的积极影响和挑战是很重要的。以Robert K Yin的案例研究为例,他专注于MNCTV媒体。研究结果表明,导演(节目组导演)的重新定位作为一种适应制作节目内容和创作过程的形式具有显著的作用。然而,有必要将创意和管理角色结合起来。其中之一是将教育发展为能力的提高。