Laughter in times of crisis: content analysis of jokes about COVID-19

Abstract

This article presents the results of a content analysis of jokes about the COVID-19 pandemic published on various social platforms. The purpose of the study is to identify common sentiments and main themes among the masses in the context of this crisis. The research method was a content analysis of 400 jokes published on various social platforms and Internet sites. The analysis was carried out in two stages. Thus, at the first, anecdotes were studied that reflected a direct relationship to politics, government, and certain political figures, while at the second, anecdotes related to the inconveniences that appeared in everyday life, in connection with the introduction of restrictive measures, were examined. According to the results of the content analysis, jokes about coronavirus infection can be considered as an important tool for studying public opinion and identifying the main difficulties faced by people during the pandemic. Since such humorous statements often reflect the general mood of society and, in general, people’s attitude towards the current situation, they help cope with stress and anxiety in a difficult situation. Thus, during the pandemic, jokes were more often used in the context of criticism of government authorities and specific political figures, expressing an “against” position on the issue of vaccination. And also in order to ridicule restrictive measures, namely, jokes about wearing a mask, using a QR code, lockdown, remote mode during work or study, and penalties are highlighted. Note that the article also raises other topics, which include: fear and anxiety about possible infection with COVID-19, humor on the topic of self-isolation and remote work or study.