Mengfan Li, Mingming Cheng, Vanessa Quintal, Isaac Cheah
{"title":"From live streamer to viewer: exploring travel live streamer persuasive linguistic styles and their impacts on travel intentions","authors":"Mengfan Li, Mingming Cheng, Vanessa Quintal, Isaac Cheah","doi":"10.1080/10548408.2023.2294071","DOIUrl":null,"url":null,"abstract":"ABSTRACT Travel live streaming’s growing popularity among viewers provides unprecedented opportunities for live streamers. This study explores the persuasive linguistic styles of travel live streamers, underpinned by Hovland’s persuasion theory and Aristotle’s rhetoric persuasion modes. Through 23 in-depth interviewees, four dimensions of live streamer linguistic persuasion styles are identified, which include appeals to emotion, logic, credibility, and a new dimension, appeal to social. This new dimension extends Hovland’s persuasion theory and offers new practical insights into how the persuasive linguistic styles of live streamers may be cultivated to effectively influence viewers in travel live streaming.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"18 1","pages":"764 - 777"},"PeriodicalIF":8.2000,"publicationDate":"2023-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2294071","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT Travel live streaming’s growing popularity among viewers provides unprecedented opportunities for live streamers. This study explores the persuasive linguistic styles of travel live streamers, underpinned by Hovland’s persuasion theory and Aristotle’s rhetoric persuasion modes. Through 23 in-depth interviewees, four dimensions of live streamer linguistic persuasion styles are identified, which include appeals to emotion, logic, credibility, and a new dimension, appeal to social. This new dimension extends Hovland’s persuasion theory and offers new practical insights into how the persuasive linguistic styles of live streamers may be cultivated to effectively influence viewers in travel live streaming.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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